BKR_MGCR Tourism management

Faculty of Economics and Administration
Spring 2017
Extent and Intensity
0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Sat 25. 2. 16:20–18:45 P312, Sat 8. 4. 15:30–17:55 P103
Prerequisites
basic knowledge of Tourism
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students basic knowledge of tourism management that should be known to provide effective managing (development) of a destination. Moreover it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.

Syllabus
  • Basics of management and its process
  • Introduction to destination management
  • Process of destination management
  • Destination management in practice – foreign and Czech experience
  • Human resource management in a destination
  • Tourism Resource management and sustainable tourism
  • Quality management in tourism
  • Information management in tourism (DMS)
  • Crisis management for tourism
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Management cestovního ruchu (Tourism Management). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 156 pp. ISBN 978-80-210-4415-9. info
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007, 90 pp. první. ISBN 978-80-210-4500-2. info
    recommended literature
  • NEJDL, Karel. Management destinace cestovního ruchu. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011, 204 s. ISBN 9788073576738. info
  • BIEGER, Thomas. Management von Destinationen. 7., unveränderte Aufl. München: Oldenbourg, 2008, xii, 365. ISBN 9783486586282. info
  • RITCHIE, J. R. Brent and Geoffrey I. CROUCH. The competitive destination : a sustainable tourism perspective. Wallingford: CABI publishing, 2003, xvii, 272. ISBN 0851996647. info
Teaching methods
lectures (tutorials); a seminar work, check test
Assessment methods
oral or/and written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BKR_MCR.
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2017/BKR_MGCR