BPH_ABEC Business Economics

Ekonomicko-správní fakulta
jaro 2025
Rozsah
2/2/0. 7 kr. Ukončení: zk.
Vyučováno kontaktně
Vyučující
Ing. Petr Mikuš, Ph.D. (přednášející)
Garance
Ing. Petr Mikuš, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 30/24, pouze zareg. s předností (mateřské obory): 27/24
Mateřské obory/plány
Cíle předmětu
Business Economics relates to the subject Corporate Economics. The company is recognized in the four different points of view. Firstly the company is seen as the creator of value for existing market demand. Another point of view is the decision making process concerning the company production based on the cost analysis followed by the research and development process which is connected with the innovations within the company. Third point of view is focused on the placing company´s production on the markets, what is connected with pricing practices. Last point of view is dedicated to the capital structure of the company which includes investing and financing of the business. The main objective of the course is to obtain basic theoretical and practical knowledge of a company based on the information from other courses as Microeconomics, Corporate economics, Financial accounting. It is also the ground for the following subjects as Management I, Marketing I, Managerial accounting, Controlling which can help students to understand the rules and principles of business economy. Beside the theoretical background, the goal of this subject is also to observe the complexity and coherence of relations within business practice regardless the professional focus of the company.
Výstupy z učení
Student graduating this subject should be able to define primary and supporting function of the company, to define the background which leads to the placing the products on markets, to define the costs of inputs of the created value and to specify the controlling methods, to define the basic rules and principals of the marketing incl. Basic rules of pricing - to specify the nature of investing and financing activities and to define the basic rules and principles of the finance accounting, managerial accounting and financial analysis
Osnova
  • 1. Creating value in the firm▪ Porter´s value chain ▪ Primary and supproting activities▪ Tangible, informational and financial flows of the firm o 2. Typology of companies ▪ Specifics of manufacturing plant▪ Specifics of companies providing services ▪ SME, ▪ Family business ● 3.Demand for consumption products.▪ The basis for demand ▪ industry and firm demand ▪ demand analysis, demand forecasting ▪ o 4. Business environment ▪ specification and identification of stakeholders ▪ basic rules and principles of the market analysis ▪ marketing strategies ● 5.Cost analysis, ▪ Cost classification ▪ Cost according the volume of providing outputs ▪ Production theory 6. Primary activities - inbound logistic ▪ buying activities ▪ suppliers ▪ warehousing ▪ logistic ▪ distribution 7. Primary activities -operation production ▪ Lifecycle of the product ▪ Innovation of product and process innovation ▪ Programme of manufacturing ▪ Process of manufacturing ● 8. Primary activities - Sales and sales policy ● Product policy, ▪ Pricing policy ▪ Communication policy ▪ Distributing policy ● 10. Supporting activities - Human resources ▪ Personal management ▪ Personal planning ▪ Organization of personal work ● 11. Supporting activities - investment ▪ capital structure and structure of assets ▪ basic methods of investment evaluation ▪ break event point analysis, 12. Supporting activities - Company financing ▪ System of financial and managerial financing ▪ financial documents ▪ cash flow, working capital, indicator of efficiency ● 13. Supporting activities - research and development, innovation ▪ typology and taxonomy of innovation ▪ innovation process ▪ innovation and invention ▪ innovation as competitive advantage
Literatura
    povinná literatura
  • Dewhurst Jim, Burns Paul. 1993. Small Business Management. e-book: https://link.springer.com/book/10.1007/978-1-349-23109-6 (https://doi.org/10.1007/978-1-349-23109-6)
  • APPLEBY, Robert C. Modern business administration. 5. ed. London: Pitman, 1991, 15, 462 s. ISBN 0-273-03332-8. info
    doporučená literatura
  • https://openstax.org/details/books/introduction-business
  • https://openstax.org/details/books/entrepreneurship
  • PIENAAR, W. J., J. J. VOGT a P. W. C. de WIT. Business logistics management : theory and practice. Oxford: Oxford University Press, 2002, x, 316. ISBN 0195780116. info
  • NICKELS, William G., James M. MCHUGH a Susan M. MCHUGH. Understanding business. 3rd ed. Homewood: Irwin, 1993, xxxiv, 893. ISBN 0256095485. info
  • TATE, Curtis E., Marilyn L. TAYLOR a Frank S. HOY. Business policy : administrative, strategic, and constituency issues. 2. ed. Homewood: Irwin, 1987, 868 s. ISBN 0256062153. info
Výukové metody
The course is divided into the lectures which are dedicated to the relevant theme. The lecture is followed by the tutorials focused on the business practice. Students also have to elaborate the seminar paper on relevant issue.
Metody hodnocení
Conditions of successful completion of the course: participation on tutorials, elaboration of seminar paper (written followed by the PowerPoint presentation) min limit 60% for paper and passed mid-term test. Course is completed by the written exam.
Vyučovací jazyk
Angličtina
Informace učitele
In case the student enrols in the course during his/her trip abroad, the same conditions apply, i.e. elaboration of seminar paper, passed mid-term test and the written exam. It is recommended to contact the supervisor at the beginning of the semester to agree on the topic of the thesis, study materials and the course of completion.
Any copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the subject and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
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