ESF:BPH_BUPO Business Policy - Course Information

BPH_BUPO Business Policy

Extent and Intensity

0/0/0. 2 credit(s). Type of Completion: z (credit).
In-person direct teaching

Teacher(s)

Ing. Jakub Čech (seminar tutor)
Ing. Michal Jirásek, Ph.D. (seminar tutor)

Guaranteed by

Ing. Michal Jirásek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration

Prerequisites

Any introductory course to management.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

This course guides you through the process of implementing the company's strategy. You should learn which steps the company needs to take and what is crucial for successful strategy implementation.

Learning outcomes

After the course, the student should be able to:

understand what is needed to create a successful strategy for the company;

define the general goals to support the strategy;

based on the goals set the tasks for every company department;

understand the importance of customer needs knowledge;

create the right added value based on the customer's needs;

understand the leadership and your contribution to the strategy.

Syllabus

• We will work together in 4 different workshops on:
• Creating a strategy for a company of your choice.
• Preparation of steps for every company department – who must be involved and why.
• Added value of products and services. How to understand it, define and transform to the product or service parameters and features.
• Leadership – how can leaders contribute to the company's success.

Literature

required literature
• ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info

Teaching methods

Various kinds of seminar (workshop) work, teamwork.

Assessment methods

You will be evaluated based on your active participation in the workshops and contribution to the teamwork.

In case of foreign stay, the strategy should be to complete a similar course at the host university. Before your departure (before filling out the learning agreement), you must send the course guarantor information about the chosen course (or several alternative courses) that you propose as an equivalent (title, content, number of credits, possibly also the method of completing the course, etc.). If such information is not on the website, the Erasmus coordinators of the host university (or possibly the lecturer of the course) will likely provide it to you. In case of approval from the course guarantor, we will recognize the completion of a course as equivalent to this course.

Currently, the Business Policy course cannot be completed through distance learning.

Language of instruction

English

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 4 x 4hodiny.
Information on the extent and intensity of the course: 4 x 4hodiny.

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/econ/spring2025/BPH_BUPO