MPR_TDRM Tourism Destination and Regional Management

Ekonomicko-správní fakulta
jaro 2025
Rozsah
2/1/0. 8 kr. Ukončení: zk.
Vyučováno kontaktně
Vyučující
Ing. Bc. Andrea Holešinská, Ph.D. (přednášející)
Ing. Michal Struk, Ph.D. (přednášející)
Ing. Bc. Andrea Holešinská, Ph.D. (cvičící)
Ing. Michal Struk, Ph.D. (cvičící)
Garance
Ing. Bc. Andrea Holešinská, Ph.D.
Katedra regionální ekonomie – Ekonomicko-správní fakulta
Kontaktní osoba: Ing. Iveta Suchomelová Vašíčková
Dodavatelské pracoviště: Katedra regionální ekonomie – Ekonomicko-správní fakulta
Předpoklady
TBA
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The course deals with the issue of tourism destination planning. Policy framework is introduced to enhance the development of tourism in a destination. The attention is aimed to the involvement of both public and private sector, and residents as well. To manage the tourism development the basic knowledge of destination management is presented. In this point, the course focuses on the preparation of the tourism destination plan, as a key part of the planning process. Furthermore, the background of destination marketing is included to promote the destination and thus improves the tourism development and the competitiveness of a destination.
The aim of the course is to make students understand tourism planning process (including decision-making process in tourism from the perspective of both public policy and destination management) and moreover, to make students acquire knowledge and appropriate skills in the field of the destination management and marketing.
Výstupy z učení
At the end of the course, students should be able to:
- interpret the basic characteristics of tourism;
- describe the tourism destination system;
- pinpoint impacts that influence tourism development;
- understand the planning process in tourism;
- apply the knowledge of destination management;
- explain the specifics of destination marketing.
Osnova
  • 1. The Tourism System
  • 2. The Concept of Destination
  • 3. Destination and public sector
  • 4. Destination and private sector
  • 5. Destination and local communities
  • 6. Tourism impacts
  • 7. Tourism policy
  • 8. Tourism destination planning
  • 9. Destination management
  • 10. Tourism development
  • 11. The competitiveness of destination
  • 12. Destination marketing
  • 13. Destination Image
Literatura
    povinná literatura
  • MORRISON, Alastair M., Xinran Y. LEHTO a Jonathon G. DAY. The tourism system. Eighth edition. Dubuque: Kendall Hunt, 2018. xxiv, 515. ISBN 9781465299253.
  • PAGE, Stephen a Joanne CONNELL. Tourism : a modern synthesis. 3rd ed. Andover: South-Western Cengage Learning, 2009. xx, 663. ISBN 9781408009161.
  • HALL, Colin Michael. Tourism planning : policies, processes and relationships. 2nd ed. Harlow: Pearson Prentice Hall, 2008. xvii, 302. ISBN 9780132046527.
    doporučená literatura
  • LOHMANN, Guilherme a Alexandre PANOSSO NATTO. Tourism Theory : concepts, models and systems. Wallingford: CABI Publishing, 2021. 272. ISBN 9781800621497
  • VEAL, Anthony James. Leisure, sport and tourism, politics, policy and planning. 4th edition. Wallingford: CABI, 2017. xvii, 421. ISBN 9781780648040.
  • MASON, Peter. Tourism impacts, planning and management. Third edition. London: Routledge, 2015. xvii, 253. ISBN 9781138016309.
  • Public management and governance. Edited by A. G. Bovaird - Elke Löffler. 2nd ed. London: Routledge, 2009. xxiii, 374. ISBN 9780203884096.
  • PIKE, Steven. Destination Marketing : an integrated marketing communication approach. 1st ed. Amsterdam: Elsevier, 2008. xv, 406. ISBN 9780750686495.
Výukové metody
Lectures; seminars; a seminar project; a check test
Metody hodnocení
The seminar project is a part of the assessment.
The exam has the written form. The test includes both open and closed questions. To pass the exam, students must reach at least 60 % of the total score.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je vyučován každoročně.
Výuka probíhá každý týden.
Předmět je zařazen také v obdobích jaro 2023, jaro 2024.