PSPR Psychology of Trade

Faculty of Economics and Administration
Autumn 2000
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. PhDr. Božena Šmajsová Buchtová, CSc. (seminar tutor)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Psychology of Trade (PSPR) The course continues the subjects from Stage One Psychology for Economists, Rhetoric and Social Protocol and Development of Social and Managerial Skills. The course aims to convey knowledge of psychological prerequisites of a successful business negotiation, its tactics and strategy, personal selling psychology, principles of effective communication in business management, etiquette of social contacts and personal image of a man and woman in business environment. Students will also acquire knowledge of culturally conditioned differences in business contacts. Attention is also paid to demands that business activity lays on personal characteristics of an individual which are relevant for business success. Active teaching methods will enable students to know themselves better and provide stimuli for their own development. Credit requirements: active participation in seminars, elaboration of case studies.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Autumn 1999.
  • Enrolment Statistics (recent)
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