MPE_AINE Industrial Economics

Ekonomicko-správní fakulta
podzim 2012
Rozsah
2/2. 8 kr. Ukončení: zk.
Vyučující
Georgi Burlakov (přednášející)
Garance
prof. Ing. Antonín Slaný, CSc.
Katedra ekonomie – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra ekonomie – Ekonomicko-správní fakulta
Rozvrh
St 15:30–17:05 S313
  • Rozvrh seminárních/paralelních skupin:
MPE_AINE/01: St 17:10–18:45 S313, G. Burlakov
Předpoklady
Calculus, Microeconomics I
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24, pouze zareg. s předností (mateřské obory): 0/24
Cíle předmětu
During the lectures students get familiar with unified methodology for rigorous analysis of market structures, strategic conflict and industrial development. It aims to help them describe, interpret and predict firms’ competitive behavior and its business outcomes. In addition, the course also considers tools for normative analysis of the markets’ social efficiency. Respectively, some of the topics include possible competition policy implications towards promotion of competition through market regulation and anti-trust action. To pass successfully, during the course students should develop and demonstrate ability to identify the key characteristics of a particular market situation, to relate it to one of the main standard models studied in class and to apply that model to find the correct market equilibrium solution according to the theory.
Osnova
  • The course presents key topics and applications of the Industrial Organization as a major field of the modern Microeconomics.
  • Course outline:
  • Lecture 1: 1.1. The Firm and Costs (Carlton&Perloff, Ch. 2)
  • Tutorial Session 1: 1.2. Economic Application: The Baking Industry
  • Lecture 2: 2.1. Competition (Carlton&Perloff, Ch. 3)
  • Tutorial Session 2: 2.2. Economic Application: Food Fights, Congestion
  • Lecture 3: 3.1 Monopoly (Shy, Ch. 5; Tirole, Ch. 1)
  • Tutorial Session 3: 3.2. Economic Application: Monopoly Newspaper Ad Prices
  • Lecture 4: 4.1. Oligopoly: Cartels and Non-cooperative Markets (Shy, Ch. 6)
  • Tutorial Session 4: 4.2. Economic Application: Car Wars; Copying Pricing
  • Lecture 5: 5.1. Monopolistic Competition: Product Differentiation (Tirole, Ch.2, 7; Shy, Ch. 12)
  • Tutorial Session 5: 5.2. Economic Application: The Jeans Market
  • Lecture 6: 6.1. Information, Advertising and Disclosure (Carlton&Perloff, Ch. 13, 14; Shy, Ch. 11)
  • Tutorial Session 6: 6.2. Economic Application: Predatory Pricing in Tobacco; Branding as Advertising
  • Lecture 7: 7.1. Strategic Behavior (Tirole, Ch. 6, 9)
  • Tutorial Session 7: 7.2. Economic Application: Predatory Pricing in Tobacco
  • Lecture 8: 8.1. Research and Development (Tirole, Ch. 10; Shy, Ch. 9, 10)
  • Tutorial Session 8: 8.2. Economic Application: European Patents; International Licenses
  • Lecture 9: 9.1. Pricing Tactics (Shy, Ch. 13)
  • Tutorial Session 9: 9.2. Economic Application: Football Tariffs
  • Lecture 10: 10.1. Marketing Tactics (Shy, Ch. 14)
  • Tutorial Session 10: 10.2. Economic Application: Outsourcing; The Microsoft Case
  • Lecture 11: 11.1. Management and Compensation (Shy, Ch. 15)
  • Tutorial Session 11: 11.2. Economic Application: Insurance Market
  • Lecture 12: 12.1. Antitrust Laws: Mergers and Entry Barriers (Tirole, Ch. 8; Shy, Ch. 8)
  • Tutorial session 12: 12.2. Economic Application: Colleges and Antitrust
  • Lecture 13: 13.1. Regulation and Deregulation
  • Tutorial session 13: 13.2. Economic Application: Deregulating Electricity
Literatura
    povinná literatura
  • Belleflamme, P. and M. Peitz, Industrial Organization. Markets and Strategies, Cambridge University Press, 2010.
  • CARLTON, Dennis W. a Jeffrey M. PERLOFF. Modern industrial organization. 4th ed. Boston: Pearson/Addison Wesley, 2005, 822 s. ISBN 0321180232. info
  • SHY, Oz. Industrial organization : theory and applications. Cambridge, Mass.: MIT Press, 1995, xxii, 466. ISBN 9780262691796. info
  • TIROLE, Jean. The theory of industrial organization. Cambridge, Mass.: MIT Press, 1988, xii, 479. ISBN 0262200716. info
Výukové metody
The course is taught in English and is set on specialized foreign literature sources which might not be generally available in the university bookstore or library. However, students are not required to use the original textbooks to prepare for the course. Instead, after each lecture they will be provided with handouts and slide presentations containing all the basic knowledge which needs to be mastered for successful performance on the homework assignments and the exam.
Metody hodnocení
Grading: The overall course grade will be computed by converting into a grade-point score the total number of points gained from participation in class (10%), doing two homework assignments (10%), midterm (30%) written exam and final (50%) written exam.
Vyučovací jazyk
Angličtina
Informace učitele
Georgi.Burlakov@cerge-ei.cz
Další komentáře
Studijní materiály
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích podzim 2011, podzim 2013.