XPH_MAFS Market Feasibility Study

Ekonomicko-správní fakulta
podzim 2022
Rozsah
0/2/0. 5 kr. Ukončení: z.
Vyučující
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (cvičící)
Garance
Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Předpoklady
SOUHLAS
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 5 stud.
Momentální stav registrace a zápisu: zapsáno: 2/5, pouze zareg.: 0/5, pouze zareg. s předností (mateřské obory): 0/5
Mateřské obory/plány
Cíle předmětu
The course will focus on the concept of market entry strategies as a part of the chosen marketing mix. Different forms of entry strategies will be covered, including direct and indirect exporting and foreign production. The advantages and disadvantages associated with each of these methods will be covered. The course will focus on the impact of environmental factors, such as e.g. cultural, economic, institutional, legal and political on international marketing activities. The course approach is practical: teams of 4-5 international students will be working on a company case and evaluating the feasibility of a company’s product for entry to a foreign market. The course will cover how to identify the most potentially viable markets for entry. The course will pay attention to how to decide on the most realistic entry mode for market entry.

Výstupy z učení
After completing the course, students will be able to:
· Identify potentially viable foreign markets for entry
· Decide on appropriate and realistic market entry methods
· Determine market potential first and then a logical channel to reach that market
· Plan and implement a project independently and as a member of an international team.
· Accomplish a project, analyze and report the results to a case company
Osnova
  • Analysis of different market entry methods available to organizations
  • Understanding of internal and external factors that influence decisions
  • Researching market entry options, examination and selection of the most effective strategy
  • Collect, process and interpret data used to support international business
Literatura
  • Albaum, Duerr, E., & Josiassen, A. (2016). International marketing and export management (Eighth edition.). Pearson Education Limited
Výukové metody
The course is based on learning by doing and collaborative learning in international teams. The students will work online on a real business case in small international teams.
Metody hodnocení
Evaluation is based on the quality of the solution of the project challenge as well as the students' participation and active input in the team. Peer assessment will be used as part of the evaluation. More precise evaluation criteria will be presented in the course introduction.
Vyučovací jazyk
Angličtina
Informace učitele
Selection procedure Enrolment in the course will be done on this form:


https://forms.office.com/r/51SGRxYH6P


Enrolment will be made on the basis of a selection procedure in the first week of October.

Další komentáře
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  • Permalink: https://is.muni.cz/predmet/econ/podzim2022/XPH_MAFS