BKH_ZAPO Business Basics

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
0/0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (lecturer)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Sat 14. 10. 16:00–19:50 P103, Sat 21. 10. 16:00–19:50 P102, Fri 24. 11. 12:00–15:50 P102, Sat 16. 12. 8:00–11:50 P102
Prerequisites (in Czech)
FORMA(K)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 22/30, only registered: 2/30, only registered with preference (fields directly associated with the programme): 0/30
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to the basic problem areas of the business in the Czech Republic.
Learning outcomes
Upon completion of the course the student will be able to evaluate the parameters of the environment and competition in the market, to assess the advantages and disadvantages of selected forms of business, to work with the basic financial statements of the companies and will be well informed about the administrative and legal requirements imposed on entrepreneurs.
Syllabus
  • Introduction - business and business plan.
  • Competitiveness and competitive advantage.
  • Analysis of macro-environment.
  • Analysis of micro-environment.
  • Marketing and marketing plan.
  • Law and legal forms of business.
  • Financing, financial statements and their analysis.
  • Taxes, fees, applications and communication with the state.
  • Personnel management and organization.
Literature
    required literature
  • ŠAFROVÁ DRÁŠILOVÁ, Alena. Základy úspěšného podnikání (Basics of successful business). 1st ed. Praha: Grada Publishing, a.s., 2019, 248 pp. ISBN 978-80-271-2182-3. info
    recommended literature
  • KORÁB, Vojtěch, Mária REŽŇÁKOVÁ and Jiří PETERKA. Podnikatelský plán. Vyd. 1. Brno: Computer Press, 2007, 216 s. ISBN 9788025116050. info
  • FOTR, Jiří and Ivan SOUČEK. Podnikatelský záměr a investiční rozhodování. 1. vyd. Praha: Grada, 2005, 356 s. ISBN 8024709392. info
Teaching methods
The course is taught in blocks and combines theoretical concepts with practical exercises and case studies. If a student enrols in a course while abroad, he/she must meet the same course completion requirements.
Assessment methods
System of knowledge checking (finish requirements): The course is finished by the exam. During the semester, students prepare assigned tasks. The course is completed by a written exam. The total score is the sum of the points earned for the tasks and the points obtained during the written exam.

Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: tutorial 16 hodin.
Information on course enrolment limitations: Minimální počet pro otevření předmětu je 10 zapsaných studentů. / The minimum number of enrolled students to open the course is 10.
The course is also listed under the following terms Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2022, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2023/BKH_ZAPO