MPH_COSR Corporate Social Responsibility

Ekonomicko-správní fakulta
podzim 2024
Rozsah
2/1/0. 5 kr. Ukončení: zk.
Vyučováno kontaktně
Vyučující
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Garance
doc. Ing. Alena Klapalová, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh
St 12:00–13:50 P106, kromě St 18. 9., kromě St 6. 11.
  • Rozvrh seminárních/paralelních skupin:
MPH_COSR/01: Čt 3. 10. 12:00–14:50 P312, Čt 17. 10. 12:00–14:50 P312, Čt 31. 10. 12:00–14:50 P312, Čt 14. 11. 12:00–14:50 P312, A. Klapalová
Předpoklady
(! MPH_SPOF CSR ) || !NOWANY( MPH_SPOF CSR )
Although this course has no prerequisite, knowledge of fundamental concepts from marketing and marketing communication is advantageous.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 30 stud.
Momentální stav registrace a zápisu: zapsáno: 16/30, pouze zareg.: 0/30
Mateřské obory/plány
Cíle předmětu
The aim of this course is to develop students’ knowledge and skills in Corporate Social Responsibility with a focus on green aspects of business to formulate CSR strategy for a given subject and create an action plan.
Výstupy z učení
At the end of this course, students should be able to:
- understand the content of corporate social responsibility and its importance for business;
- understand what responsibility of an individual, organization etc. means and how this is reflected in CSR;
- understand roles of stakeholders in CSR;
- create CSR strategy based on vision, mission and business strategy and based on the analyses of the environment and to develop an action plan;
- describe the implementation process of CSR strategy and apply it;
- determine the most appropriate methods to measure the effectiveness of proposed activities;
- select the most suitable CSR standard for a company and evaluate the level of its fulfillment;
understand what social entrepreneurship means and the possible approaches to the establishment and running of a social enterprise.
Osnova
  • Overview of topics:
  • - Corporate Social Responsibility (CSR) - basic concepts and historical development;
  • - Responsibility - meaning of the term and types of responsibility relevant to CSR management and the importance of green thinking (system);
  • Relationship between social responsibility and sustainable and green development and growth, circular economy and ethics;
  • - Green management;
  • - A strategic approach to corporate social responsibility - the concept of shared and sustainability-related values;
  • - Stakeholder theory and corporate social responsibility;
  • - Standards governing conduct in the field of CSR;
  • - CSR management in the green and circular supply chain;
  • - CSR reporting;
  • - The process of implementing CSR into corporate governance;
  • - Performance evaluation and measurement of corporate social responsibility.
Literatura
    povinná literatura
  • MALECKI, Catherine. Corporate social responsibility : perspectives for sustainable corporate governance. Cheltenham: Edward Elgar Publishing, 2018, 1 online. ISBN 9781786433350. URL info
  • HASKI-LEVENTHAL, Debbie. Strategic corporate social responsibility : tools & theories for responsible management. Edited by David L. Cooperrider. First edition. Los Angeles: Sage, 2018, xxx, 377. ISBN 9781473998018. info
  • CHANDLER, David. Strategic corporate social responsibility : sustainable value creation. Edition 4. Los Angeles: Sage, 2017, xxxvii, 44. ISBN 9781506310992. info
  • ALEXANDER, Paula. Corporate Social Irresponsibility. 1st edition. Routledge, 2015, 426 s. ISBN 0-415-72146-6. info
    doporučená literatura
  • CHAHINE, T. Introduction to Social Entrepreneurship. CRC Press, 2016. ISBN 978-1-4987-1704-5. info
  • PULLMAN, Madeleine a Margaret SAUTER. Sustainability delivered : designing socially and environmentally responsible supply chains. First edition. New York: Business expert press, 2012, 165 stran. ISBN 9781606493182. info
Výukové metody
Lectures, seminars, class discussions, team projects, reading, presentations by professionals
Metody hodnocení
Final written test, activity during the seminars - tasks solving and team projects and their defense.
There are no specific requirements in this course in the case of a study-abroad trip. It is necessary to study the material in the form of self-study according to the information in the Interactive Curriculum. However, the final exam will be longer and will include the solution of 2 assignments, which will be available in the Interactive Curriculum and which the students who attend the seminars will complete in the seminars.
Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Vyučovací jazyk
Angličtina
Další komentáře
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Předmět je zařazen také v obdobích podzim 2017, jaro 2018, podzim 2018, jaro 2019, podzim 2019, jaro 2020, podzim 2020, jaro 2021, podzim 2021, jaro 2022, podzim 2022, jaro 2023, podzim 2023.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/econ/podzim2024/MPH_COSR