ESF:MPH_CSMR Business Research - Informace o předmětu

MPH_CSMR Business research

Rozsah

1/2/0. 5 kr. Ukončení: zk.
Vyučováno kontaktně

Vyučující

Feybi Ariani Goni, Ph.D. (přednášející)
Prateek Kalia, Ph.D. (přednášející)
Ing. Dušan Mladenovič, Ph.D. (přednášející)
doc. Ahad Zareravasan, PhD (přednášející)
Feybi Ariani Goni, Ph.D. (cvičící)
Prateek Kalia, Ph.D. (cvičící)
Ing. Dušan Mladenovič, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)

Garance

Prateek Kalia, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Po 8:00–9:50 P312, kromě Po 16. 9., kromě Po 4. 11.

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Po 10:00–11:50 P312, kromě Po 16. 9., kromě Po 4. 11., P. Kalia, D. Mladenovič, A. Zareravasan

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 35 stud.
Momentální stav registrace a zápisu: zapsáno: 34/35, pouze zareg.: 0/35

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• Malhotra, N. K. (2021). Marketing research : an applied orientation, 7th edition / Naresh K. Malhotra. Pearson.
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info

doporučená literatura
• Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
• Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
• Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
• Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
• Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project, and to gain at least 60% for it. The final mark is computed as the weighted average of the mark of the written test (weight 30 %), the mark of the work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording, or leaking tests, use of unauthorized tools, aids, and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding a grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination. The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is International Marketing. Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

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