FI:PV066 Typography I - Course Information

PV066 Typography I

Extent and Intensity

1/1. 2 credit(s) (plus extra credits for completion). Recommended Type of Completion: k (colloquium). Other types of completion: z (credit).

Teacher(s)

MgA. Jana Malíková (lecturer)
doc. Mgr. Vítězslav Švalbach (lecturer)

Guaranteed by

doc. Mgr. Vítězslav Švalbach
Department of Visual Computing – Faculty of Informatics
Contact Person: doc. Mgr. Vítězslav Švalbach

Timetable

Mon 8:00–9:50 C416, Thu 8:00–9:50 C416

Prerequisites

PV123 Visual communication &&SOUHLAS
Subject "Typography and Graphic Design" pressuposes a creativity as well as respecting the nature of the subject including a manual work depending on a set task.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 42 fields of study the course is directly associated with, display

Course objectives

This course is an introduction to the basics of typography, students create typical media such as advertisement and typo- poster. At the end of the course students: - will know the basic principles of typographic composition; - will be able to elaborate designs for basic typographic media; - will be able to design advertisement; - will be able to design typographic poster.

Syllabus

• Typographic plays.
• Typographic composition.
• Typographic structures.
• Building a simple and complex whole.
• Advertisement.
• Typographic poster.

Literature

• 18th International Biennale of Graphic Design : poster, corporate identity, information and advertising graphics : Uměleckoprůmyslové muzeum, Pražákův palác, Místodržitelský palác, 24.6.-27.9. 1998 (Souběž.) : 18. mezinárodní bienále grafického designu :. info
• 20th International Biennale of graphic design Brno 2002 : poster, corporate identity, information and advertising graphics : Brno capital of visual communication 2002 (Souběž.) : 20. mezinárodní bienále grafického designu Brno 2002 : plakát, firemní, inf. info
• 22nd International Biennale of Graphic Design in Brno 2006 :poster/corporate identity/information and advertising graphics : 13.6.-15.10.2006. Brno: Moravská galerie v Brně, 2006, 220 s. ISBN 80-7027-150-7. info
• Typography :when who how, typographie : wann wer wie, typographie : quand qui comment. Edited by Friedrich Friedl. Köln: Könemann, 1998, 592 s. ISBN 3-89508-473-5. info
• DUSONG, Jean-Luc and Fabienne SIEGWARTOVÁ. Typografie :od olova k počítačům. Čes. vyd. 1. Praha: Svojtka a Vašut, 1997, 191 s. ISBN 80-7180-296-4. info
• BERAN, Vladimír. Typografický manuál :Učebnice počítačové typografie. 1.vyd. Náchod: Manuál, 1994, Přeruš.s. ISBN 80-901824-0-2. info
• Typographia. 1. vyd. Praha: Státní nakladatelství technické literatury, 1986, 511 s. URL info
• HLAVSA, Oldřich. Typographia. Edited by Karel Wick. 1. vyd. Praha: Státní nakladatelství technické literatury, 1981, 559 s. URL info
• HLAVSA, Oldřich. Typographia : písmo, ilustrace, kniha. Praha: SNTL - Nakladatelství technické literatury, 1976. info

Teaching methods

Work in studio. Study requirements: Assignment, consultation, working on the assignment (usage of graphic software), assignment completion. Students constult the assignment with the teacher and take his remarks into account. Final digital presentation.

Assessment methods

Colloquium based on the digital presentation. Assignment results are saved on medium.

Language of instruction

Czech

Follow-Up Courses

• PV067 Typography II

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.

Listed among pre-requisites of other courses

• PV067 Typography II
  PV066&&souhlas  
• PV257 Graphic Design and Multimedia Project
  (PV066 || PV078 || PV084) && SOUHLAS  

• Enrolment Statistics (Autumn 2010, recent)
  
• Permalink: https://is.muni.cz/course/fi/autumn2010/PV066