PV299 Service Innovation Management

Faculty of Informatics
Autumn 2024
Extent and Intensity
2/0/1. 2 credit(s) (plus extra credits for completion). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Aleš Studený (lecturer)
Ing. Leonard Walletzký, Ph.D. (lecturer)
Guaranteed by
Ing. Leonard Walletzký, Ph.D.
Department of Computer Systems and Communications – Faculty of Informatics
Supplier department: Department of Computer Systems and Communications – Faculty of Informatics
Timetable
Tue 24. 9. to Tue 17. 12. Tue 10:00–11:40 A321
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Are you wondering how to manage innovation? How do you manage innovation when you are a start-up and only have an idea? This is how every development project begins. But will it interest people? Is it just a toy or could it become a business plan? How do companies bring new products and services to market? A large part of the discussions about innovation and its management focuses on products. However, services are increasingly becoming the main driving force behind successful business and economic growth. This course was created with this important trend in mind, to introduce the latest developments in service innovation management.
Learning outcomes
By the end of the course, students should be able to: understand and explain the basics of Service Innovation Management and comprehend the difference between innovation management in a start-up environment and management based on the Information Technology Infrastructure Library (ITIL).
Syllabus
  • 1. Innovation Adoption Lifecycle
  • 2. Start-up vs Other Innovation Management Models
  • 3. Creating and Validating Business Hypotheses
  • 4. How to Bring a Service to Market with Minimal Effort
  • 5. Organizational Innovation Culture
  • 6. Business Model Innovation or Entrepreneurship
  • 7. Managing Research, Development, and Innovation in Services (Agile, SCRUM, DevOps)
  • 8. Service Portfolio Management
Teaching methods
Lectures and case studies
Assessment methods
The exam consists of a written part and a discussion on the covered topics. • Percentage distribution of the assessment: written part = 40%, oral part = 20%, course activity = 40%
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fi/autumn2024/PV299