bp920 Commercialization of Sport Owing to Media

Faculty of Sports Studies
Spring 2009
Extent and Intensity
0/1. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Martin Sebera, Ph.D. (lecturer)
Mgr. Ondřej Tomek (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Mgr. Martin Sebera, Ph.D.
Timetable of Seminar Groups
bp920/s1: Wed 13:45–14:30 K115, O. Tomek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 18 fields of study the course is directly associated with, display
Course objectives
At the end of the course students should be able to understand and explain basic informations from area of commercialism and business in television sport
Syllabus
  • Genesis of sport
  • Starts of sport in TV
  • TV sport
  • Motives of TV sport
  • Mental motives of TV sport
  • Rational motives of TV sport
  • Effects of TV sport
  • Design of TV sport
  • Typology of TV sport
  • Modernizing of TV sport
  • Entertainment a infotainmentv Implementation of dual system
  • Financial axis of TV sport
  • Evolution of broadcast rights
  • Financial axis sport-business
  • Business sports mechanism
Literature
  • TOMEK, Ondřej. Televizní komercializace sportu magický trojúhelník sport-tv-obchod. Edited by Robert Záruba. 2003, 125 l. URL info
Teaching methods
lectures, project
Assessment methods
Essay
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2007, Spring 2008, Spring 2010, Spring 2011, Spring 2012.
  • Enrolment Statistics (Spring 2009, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2009/bp920