e056 International Sport Management

Fakulta sportovních studií
jaro 2020
Rozsah
6 days. 5 kr. Ukončení: zk.
Vyučující
Mgr. Bc. Oldřich Racek, Ph.D. (přednášející)
Dr. Sungick Min (cvičící)
Mgr. Adam Kyselica, Ph.D. (pomocník)
Garance
Mgr. Bc. Oldřich Racek, Ph.D.
Katedra společenských věd a managementu sportu – Fakulta sportovních studií
Kontaktní osoba: Mgr. Andrea Kakulidu
Dodavatelské pracoviště: Katedra společenských věd a managementu sportu – Fakulta sportovních studií
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20
Mateřské obory/plány
Cíle předmětu
An examination of several transformational forces in the world today: the end of communism, the global economy, the electronic village, and their impact on management within the sport industry. As the sport industry continues its global expansion, this course serves as an invaluable guide for students as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Additionally, the course is designed to prepare students with the tools needed to develop effective marketing strategies for sports and athletic programs. A myriad of topics such as marketing, advertising, consumer behavior and practical applications will be explored. Emphasis will be on developing students’ written and verbal communication skills.
Výstupy z učení
Students will be able to do the following:
1. Know sport marketing terminology and theory related to the sport industry.
2. Comprehend sport marketing theory and how it can be used in the sport industry to meet the wants and needs of the sport consumer.
3. Analyze case studies in sport to determine if decisions made by the sport marketers were effective ones.
4. Evaluate the sport marketing strategies of professionals as well as fellow students through critiquing the professionals’ work and students’ assignments.
5. Synthesize course material into a marketing plan for a sport organization.
6. Understand the issues associated with international sport management.
7. Identify sport using a unique perspective that emphasizes its status as a global industry.
8. Understand the structure of governance in international sport.
9. Understand the management essentials in international sport.
Osnova
  • 1. The Special Nature of Sport Marketing
  • 2. Sport Marketing Plan
  • 3. Sport Promotions
  • 4. Market Segmentation
  • 5. Strategic Management in International Sport
  • 6. Intercultural Management in Sport Organizations
  • 7. Sport in North America
  • 8. Sport in Northeast Asia
  • 9. Sport in Latin America
  • 10. Sport in Africa and the Middle East
  • 11. Sport in South Asia, Southeast Asia and Oceania
  • 12. Sport in Africa and the Middle East
  • 13. Sport in Europe
Literatura
    doporučená literatura
  • • MacIntosh, E., Bravo, G., & Ming, L. (2020). International Sport Management (2nd ed.). Champaign, IL: Human Kinetics Publishers.
  • • Mullin, B., Hardy, S., & Sutton, W. (2014). Sport Marketing (4th ed.). Champaign, IL: Human Kinetics.
Výukové metody
• Oral and Written Presentations
• DVD Presentations
• Lectures
• Large/Small Group Discussion
• In Class/Out of Class Assignments
Metody hodnocení
Active participation and discussion (direct lectures)
Written text and discussion on its topic
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Výuka probíhá blokově.
Předmět je zařazen také v obdobích podzim 2020.