c512 Marketing of Sports

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
8/16. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Ing. Gabriela Stará, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This subject extend knowledges in marketing. Below with a view to sponzorship and endowment.
Syllabus
  • I. General part Marketing - concept definition, Fundamental terms of marketing marketing mix, product, price, place, promotion marketing research II. Marketing in sport earnings sports clubs grants: concept definition, concept of state budget sponsoring - the czech legislation, sponsors contract sport advertising merchendising
Literature
  • VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
  • VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
  • DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
  • VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info
Assessment methods
Loop termination: oral examination. Student answer to 3 questions.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2007, Autumn 2009.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2008/c512