nk2089 Marketing

Faculty of Sports Studies
Autumn 2017
Extent and Intensity
7/7. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
PhDr. Jiří Voborný, Ph.D. (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Ing. Marek Záboj, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 13. 10. 11:00–12:30 C15/207, Fri 10. 11. 11:45–13:15 B11/311, Fri 1. 12. 15:30–17:45 B11/206
  • Timetable of Seminar Groups:
nk2089/01: Fri 13. 10. 17:00–18:30 C15/207, Fri 10. 11. 16:15–18:30 C15/207, Fri 15. 12. 17:00–18:30 B11/236, M. Záboj
Prerequisites
Thorough study of compulsory and recommended literature.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to:
-Explain the different ways of marketing management and marketing in general
-Describe the elements of marketing mix
-Underestand and explain management of marketing mix issues
-Identify key points in purchsing behavior of the end user from marketing view
-Apply gained knowledge from marketing research
-From the gained knowledge formulate a marketing plan
Syllabus
  • 1. introduction 2. development of marketing 3. business environment (macro and micro) 4. marketing strategy 5. concept of target marketing (segmentation, targeting, positioning) 6. marketing mix 7. consumer buying behavior 8. marketing research 9. portfolio Analysis 10. guerilla marketing 11. WOM Marketing 12. Ambush Marketing
Literature
  • FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2004, 166 pp. ISBN 80-210-3500-5. info
  • KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
Teaching methods
The course occurs in forms of lectures and seminars
Assessment methods
Passing the final exam. Prerequisite for admission to the examination is attendance (1st possible absence) and successful presentations on selected topics in marketing
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
Teacher's information
http://www.fsps.muni.cz/impact/marketing-asebs/
The course is also listed under the following terms autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2018, Autumn 2019, autumn 2020.
  • Enrolment Statistics (Autumn 2017, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2017/nk2089