nk2089 Marketing

Faculty of Sports Studies
Autumn 2018
Extent and Intensity
7/7/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Mgr. Ondřej Pelikán (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Alena Marečková (assistant)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 23. 11. 12:35–15:05 B11/236, Fri 14. 12. 15:05–16:45 C15/207, Fri 21. 12. 15:05–16:45 E34/203 - seminární místnost
  • Timetable of Seminar Groups:
nk2089/01: Fri 21. 9. 17:10–19:40 C15/207, Fri 19. 10. 11:20–13:00 E34/225 - seminární místnost, Fri 9. 11. 11:20–13:00 E34/225 - seminární místnost, O. Pelikán
Prerequisites
thorough study of compulsory and recommended literature.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the issues of marketing and its use in organizations typical of the security sector.
Learning outcomes
At the end of this course students will be able to:
- explain the different ways of marketing management and marketing in general
- describe the elements of marketing mix
- underestand and explain management of marketing mix issues
- identify key points in purchsing behavior of the end user from marketing view
- apply gained knowledge from marketing research
- from the gained knowledge formulate a marketing plan
Syllabus
  • 01. introduction
  • 02. development of marketing
  • 03. business environment (macro and micro)
  • 04. marketing strategy
  • 05. concept of target marketing (segmentation, targeting, positioning)
  • 06. marketing mix
  • 07. consumer buying behavior
  • 08. marketing research
  • 09. portfolio Analysis
  • 10. guerilla marketing
  • 11. WOM Marketing
  • 12. Ambush Marketing
Literature
    required literature
  • KOTLER, Philip. Moderní marketing : 4. evropské vydání. Translated by Jana Langerová - Vladimír Nový. 1. vyd. Praha: Grada, 2007, 1041 s. ISBN 9788024715452. info
  • KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
    recommended literature
  • FORET, Miroslav. Marketing. 1. vyd. Brno: Masarykova univerzita, 2004, 166 s. ISBN 8021035005. info
Teaching methods
The course occurs in forms of lectures and seminars.
Assessment methods
Passing the final exam. The exam consists of a written part (min 60 %), successful students will be admitted to the oral part. Prerequisite for admission to the examination is attendance (1st possible absence) and successful presentations on selected topics in marketing.
Language of instruction
Czech
Further Comments
Study Materials
Teacher's information
http://www.fsps.muni.cz/impact/marketing-asebs/
The course is also listed under the following terms autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2019, autumn 2020.
  • Enrolment Statistics (Autumn 2018, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2018/nk2089