ZURb1605 Visual media literacy

Faculty of Social Studies
Autumn 2024

The course is not taught in Autumn 2024

Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 32 fields of study the course is directly associated with, display
Course objectives
This course is designed to improve student’s visual media literacy in the age of digital media where countless visual images are created, reproduced, distributed, and shared. It firstly examines multiple social theories dealing with visual images, cultures, and communications. Grounded in the understanding of various theories from semiotics and cultural studies, this course looks closely at media practices delivering visual messages. This course also disucss how visual images define and reflect our everyday life. By reading a variety of research articles assigned in the course and participating in class discussions, students will learn to develop their own research projects focusing on visual communication and cultural understandings.
Learning outcomes
The students will have a firm theoretical understanding of visual media; understand the role of the media in distributing visual messages; discuss everyday practices dealing with visual media; find important research agenda reflecting a variety of current social issues in relation to visual media; improve their visual media literacy. Student will understand scholar terminology in English and will be able to interpret English scholar literature.
Syllabus
  • Week 1. Introduction to the course. Week 2. What is Media Literacy. Week 3. Reading Visual Media 1: Classic Semiotics. Wek 4. Reading Visual Media 2: Culture and Communication. Week 5. Reading Visual Media 3: Power, Taste, and Society. Week 6. Reading Visual Messages 4: Representation. Week 7. Persuasion and Deception: Commercial Images. Week 8. Midterm Examination. Week 9. Self-expression and Self-distortion: Images on Social Media. Week 10. Understanding Everyday: Urban Spaces as Visual Media. Week 11. Images for new society: Social Movement and Visual Media. Week 12. Current Issue: Neoliberalism, Populism, Migration, and Ignorance. Week 13. Student Conference.
Literature
  • • Geertz, C. (1994). Thick description: Toward an interpretive theory of culture. Readings in the philosophy of social science, 213-231.
  • • Beasley, R., & Danesi, M. (2002). Persuasive signs: The semiotics of advertising (Vol. 4). Walter de Gruyter.
  • BARTHES, Roland. Mythologies. Translated by Annette Lavers. 1st pub. London: Vintage, 2000, 158 s. ISBN 0-09-997220-4. info
  • BOURDIEU, Pierre. Distinction : a social critique of the judgement of taste. Translated by Richard Nice. Cambridge, Mass.: Harvard University Press, 1984, xiv, 613. ISBN 0674212770. info
  • ECO, Umberto. A theory of semiotics. 1st Midland book ed. Bloomington: Indiana University Press, 1979, ix, 354. ISBN 0253359554. info
Teaching methods
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week. Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 14 pages).
Assessment methods
Attendance: 4 unexcused absences during a semester shall be denied academic credit. Position Papers (100 x 4 = 400). Essay on related topics with 2 discussion questions. Topic Presentation (200). Summarize articles, Find some related cases, and Develop critical discussion questions. Warning: If you miss this assignment, you will automatically fail this course. Final Paper + Presentation (400): Due- Monday 12. June 2017 (Late Paper – Subtract 5% for each day after the due date). Total: 1000 A: 900-1000 B: 800-899 C: 700-799 D: 600-699 E: 500-599 F: -499.
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
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