ZURn6605 New Media and Smart Services

Fakulta sociálních studií
podzim 2023
Rozsah
1/1/0. 4 kr. Ukončení: z.
Vyučující
Katalin Fehér (přednášející)
Mgr. Iveta Jansová, Ph.D. (přednášející)
Garance
Mgr. Iveta Jansová, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Mgr. Boris Rafailov, Ph.D.
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Po 11. 12. 14:00–19:40 P21b, Út 12. 12. 8:00–13:40 AVC, 16:00–19:40 P21b, St 13. 12. 8:00–11:40 P52
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
Smart environments and AI-based services are shaping the new media trends. This course provides a project-based introduc6on into the contemporary digital media. Students will understand the engines of digital transforma6on via emerging technologies and their social-cultural adapta6ons. The ul6mate goal is to prepare the par6cipants for their future jobs on media, journalism, marke6ng or PR as upcoming trends.
Výstupy z učení
Students will be able to:
• understand digital transformation
• analyse the emerging digital technologies in social-cultural context
• plan new media-based produc6ons by smart and AI technologies
• develop the cri6cal approaches on contemporary new media
Osnova
  • 1. Introduction
  • 2. History and theories of new media
  • 3. Trends in new media
  • 4. Project work: new media services
  • 5. Project presenta6on: new media production
  • 6. Smart environments and society
  • 7. Project work: smart media services
  • 8. Project presenta6on: smart media production
  • 9. AI technology and culture
  • 10. Project work: AI-based media services
  • 11. Project presenta6on: AI-based media production
  • 12. Summary and feedback
Literatura
  • Gehl, L. W. & Bakardijeva, M. (2017, eds.) Socialbots and Their Friends: Digital Media and the Automation of Sociality. NY & London: Routledge.
  • COULDRY, Nick a Andreas HEPP. The mediated construction of reality. First published. Cambridge: Polity, 2017, ix, 290. ISBN 9780745681313. info
Výukové metody
lecture and seminar
Metody hodnocení
• Project presentation: new media production - 30%
• Project presentation: smart media production - 30%
• Project presentation: AI-based media production - 40%
The assessment methods expect team works.
Vyučovací jazyk
Angličtina
Informace učitele
Sources Couldry, N. & Hepp, A. (2017) The mediated construc6on of reality. Polity: Cambridge Feher, K. (2019) The Zoom Interference Model of New Media. A Metaphor-Based Dynamic Approach in the Jungle of Concepts. Media6za6on Studies, Vol. 3. 7-20. doi: 10.17951/ ms.2019.3.7-20 Accentrue Interac6ve: Fjord Trends. Link: hcps:// trends.dordnet.com/overview Gehl, L. W. & Bakardijeva, M. (2017, eds.) Socialbots and Their Friends: Digital Media and the Automa6on of Sociality. NY & London: Routledge. Kaneko, H. et al. (2020) AI-Driven Smart Produc6on." SMPTE Motion Imag. J. 129 2. 27-35. doi: 10.5594/ JMI.2019.2959173 LaunchMetrics (2018) The State of Influencer Marke6ng. E-book. Available at hcps://s3-eu-west- 1.amazonaws.com Hepp, A. Deep Mediatization: Key Ideas in Media & Cultural Studies. Routledge, 2019. Jannick, K. et al. Privacy Policies Caught Between the Legal and the Ethical: European Media and Third Party Trackers Before and After GDPR. Hilde and Kosta, Sokol, Privacy Policies Caught Between the Legal and the Ethical: European Media and Third Party Trackers Before and Aker GDPR. July 26, 2019. Klinger, U. & Svensson, J. (2018). The end of media logics? On algorithms and agency. New Media & Soc, vol. 20. no. 12, pp. 4653-4670. doi: 10.1177/1461444818779750 Nechustai, E. & Lewis, S. C. (2019) What kind of news gatekeepers do we want machines to be? Filter bubbles, fragmenta6on, and the norma6ve dimensions of algorithmic recommenda6ons. Computers in Human Behaviour, 90. 298-307. Rowles, D. (2017) Mobile Marke6ng. 2nd Ed. London, NY, ND: Kogan Page Ruotsalainen, J. (2018) Scanning the shape of journalism—Emerging trends, changing culture? Futures 104. 14-24. Zuboff, S. (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Fron6er of Power. PublicAffairs: London. +Current trend reports about new media by Gartner, Pew Research etc.
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2020.
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