ZUR576 Theory of the Social Technique of Information

Fakulta sociálních studií
jaro 2010
Rozsah
2/0. 6 kr. Ukončení: z.
Vyučující
Francesca Seganti (přednášející), doc. Mgr. Jakub Macek, Ph.D. (zástupce)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Rozvrh
Po 17. 5. 18:00–21:15 Studio 527, Út 18. 5. 19:45–21:15 Studio 527, St 19. 5. 18:00–21:15 Studio 527, Čt 20. 5. 18:00–21:15 Studio 527, Pá 21. 5. 10:00–15:40 Studio 527
Předpoklady
Students should be able to attend and understand lectures in English.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15, pouze zareg. s předností (mateřské obory): 0/15
Mateřské obory/plány
Cíle předmětu
To know the difference between authentic and inauthentic communications
To understand how mass media messages are constructed
To understand the construction of public opinion
Osnova
  • Communication has always represented a vital element in human relationships and society. Through communication human beings have created, maintained and altered social order and relationships. Through communication human beings have the capacity to share knowledge and coordinate activity. A social system can only exist only as a product of communication that enables to organize every kind of activity.
  • This course will focus on the processes and mechanism that determine communication. The theoretical perspective for the course will draw on the “Social Technique of Information” developed by Francesco Fattorello. Fattorello had been a member of the founding group of the International Association of Media and Communication Research (IAMCR/AIERI) in Paris, 1957. His work, while it had been translated into French and Spanish from the original Italian, has just recently been translated into English and will be published soon by IAMCR.
  • One of the benefits of Fattorello’s theory is that it does not relate only to media. Too often we, who work in theorising the media and their industries, think of the media as a stand-alone phenomenon. The media do not stand alone, but are a reflection of the society in which they are produced and to which they offer their content. Fattorello offers here a theory that relates to all forms of communication, not just the communications offered us (or others) by the mass media.
  • The course will enable the students to relate the the Social Technique of Information to our present society and the contemporary world, both the mediated one and the interpersonal one.
Literatura
    povinná literatura
  • Questioning the media : a critical introduction. Edited by John Downing - Ali Mohammadi - Annabelle Sreberny. 2nd ed. Thousand Oaks: Sage Publications, 1995, xxix, 511. ISBN 0803971974. info
  • MCQUAIL, Denis. Mass communication theory : an introduction [McQuail, 1994]. 3rd ed. London: SAGE Publications, 1994, xiv, 416 s. ISBN 0-8039-7784-0. info
Výukové metody
Classes often cover material not in the textbooks. Theaching is organized around the discussion of critical questions based on comparative media texts viewed in class. Thus, class participation and attendance is essential.
Metody hodnocení
Team project. Students will choose a media product (film, record, TV program, videogame, radio show, web-page, ad, sports personality, star persona or media company) and analyze it through one of the angles of inquiry that we will discuss in class. Students will write their presentation in class and present it on the last day of the course.
Vyučovací jazyk
Angličtina
Informace učitele
my email: frseganti@libero.it KURZ BUDE VYUČOVÁN BLOKOVĚ, A TO V TÝDNU OD 17. DO 21. KVĚTNA!!!
Další komentáře
Studijní materiály
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích jaro 2012.