POL490 Campaigning - theory and use - interacting workshop

Faculty of Social Studies
Spring 2017
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Stanislav Balík, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Thu 23. 2. 15:15–18:30 U41, Thu 2. 3. 15:15–18:30 U41, Thu 16. 3. 15:15–18:30 U41, Thu 30. 3. 15:15–18:30 U41, Thu 13. 4. 15:15–18:30 U41, Thu 27. 4. 15:15–18:30 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40
fields of study / plans the course is directly associated with
Course objectives
Student will learn team work. Within the team they will propose, plan, discuss and formulate electoral campaign timetable. They will create, organize and guide electoral campaign. They will compete among other students. As a part of the course they will train under the guidance of professionals their leadership, rhetorical and organizational skills.
Syllabus
  • 1. Building your team 2. Electoral Market Analysis 3. How to set up and start the electoral campaign 4. Preparation of electoral materials - electoral program, leaflets, party foundations 5. How to work with the candidate, rhetorical training, how to dress, how to address a running speech 6. TV debate preparation 7. The role of media and PR 8. Meeting the voters, delivering the electoral speeches 9. The Grand TV debate, Elections 10. Evaluation of campaigns with experts, discussion
Literature
  • SHEA, Daniel M. and Michael John BURTON. Campaign craft : the strategies, tactics, and art of political campaign management. 3rd ed. Westport, Conn.: Praeger Publishers, 2006, xvi, 235. ISBN 0275990044. info
  • BRADER, Ted. Campaigning for hearts and minds : how emotional appeals in political ads work. Chicago: University of Chicago Press, 2006, xvi, 280. ISBN 0226069893. info
  • Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
  • MARK, David. Going dirty : the art of negative campaigning. Lanham: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. info
  • Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. info
  • SHAW, Catherine M. The campaign manager : running and winning local elections. 3rd ed. Boulder, Colo.: Westview Press, 2004, xvi, 399. ISBN 0813342228. URL info
  • STONECASH, Jeffrey M. Political polling : strategic information in campaigns. Lanham, Md.: Rowman & Littlefield, 2003, x, 169. ISBN 074252552X. info
Teaching methods
lectures, workshops, presentations by professionals in the sectors, drills, class discussion, group projects
Assessment methods
creativity, participation in the classes, final presentation and the final written assignment (campaign plan)
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2018.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2017/POL490