ZUR393q Digital trends and new media

Fakulta sociálních studií
jaro 2017
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Katalin Fehér (přednášející), Mgr. Pavel Sedláček (zástupce)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Út 8:00–9:30 Studio 527
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20
Mateřské obory/plány
předmět má 14 mateřských oborů, zobrazit
Cíle předmětu
COURSE OBJECTIVES • To achieve an understanding of the digital/smart environments and services via terms, theories, trends and case studies • To support making correct analysis in new media with social-cultural-business consequences • To provide a guide for digital carrier planning; OVERVIEW: Digital technology and digital culture have become an essential research field. This course provides a case-based introduction to digital macro trends with new media application. Students learn to analyse phenomena of digital trends, to simulate a new media project, and also, to plan their own digital identity vision. At the end of the course they will understand the digital/smart environments and services via terms, theories, trends and practices in a social-cultural-business embeddedness; SUGGESTED ACADEMIC SOURCES • Flew, T. (2014) New Media. An Introduction. 4th Edition, Oxford University Press. • Fuchs, C. (2017) Social Media: A Critical Introduction, 2nd Ed., Sage. • Hjarvard S (2013) The Mediatization of Culture and Society, Routledge. • Jenkins, H. (2013). Spreadable media, NYU Press. • Knaflic, C. N. (2015) Storytelling with Data, Wiley. • Manovich, L. (2002) The language of new media, MIT Press. • Novice, B. S. (2015) Smart Citizens, Smarter State: The Technologies of Expertise and the Future of Governing, Harvard University Press. • Pariser, E. (2012) The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, Penguin Books. Suggested trend reports • Gartner (2016) Gartner hype cycle. Online: http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp • Ericsson (2015) 10 hot customer trends. Online: http://www.ericsson.com/res/docs/2014/consumerlab/ericsson-consumerlab-10-hot-consumer-trends-2015.pdf • Edelman (2017) Digital in 2017. Making business in a changing World Online: http://edelmandigital.com/trends/ • Ericsson (2016) Operational principles. Online: http://www.slideshare.net/Ericsson/operational-principal-brochure • Forbes (2017) Top 10 Trends That Will Transform Digital Marketing In 2017. Online: http://www.forbes.com/sites/kateharrison/2017/01/09/top-10-trends-that-will-transform-digital-marketing-in-2017/#f4957f5758ab • Social@Ogilvy (2016) Key Digital Trends for 2017. Online: http://www.slideshare.net/socialogilvy/key-digital-trends-for-2017 • The Pew Research Center (2012) Privacy management on social media sites. Online: http://www.pewinternet.org/2012/02/24/privacy-management-on-social-media-sites/ • World Economic Forum (2016) The Future of Jobs. Online: http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
Osnova
  • 1. Introduction 2. Snapshot & framework 3. Digital trends and hype cycles 4. Open world and smart environments 5. Presentation: analysis of digital best practice 6. An overview of new media 7. Online journalism and PR 8. Remixed media 9. VR & AR 10. Presentation: analysis of new media case study 11. Digital footprints 12. Summary and future vision 13. Presentation: digital carrier planning
Výukové metody
• Lectures • Individual/pair/group work • Discussions of relevant issues tackled in the lectures and presentations • Student verbal presentations with submitted short ppt/prezi/keynote documents
Metody hodnocení
• Attendance and active participation in seminars • Verbal presentation: analysis of digital best practice • Verbal presentation: analysis of new media case study • Verbal presentation: digital carrier planning • Submitted presentation documents with details and argumentation Course Assignments and Grade Percentages • Assignment #1: Presentation: analysis of digital best practice – 30% • Assignment #2: Presentation: analysis of new media case study – 30% • Assignment #3: Presentation: digital carrier planning – 40% • A - 91-100% B - 81-90% C - 71-80% D - 61-70% E - 51-60% F - 0-50%
Vyučovací jazyk
Angličtina
Informace učitele
Lecturer: Katalin Feher; Office Hours: appointment arranged via e-mail or Qs/consultations by e-mail
Další komentáře
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích jaro 2018, jaro 2019.