SPR478 Strategic Planning for Public and Social Goals

Faculty of Social Studies
Spring 2019
Extent and Intensity
1/1/0. 12 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. PhDr. Jiří Winkler, Ph.D. (lecturer)
Mgr. Iveta Zelenková, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Kateřina Kubalčíková, Ph.D.
Department of Social Policy and Social Work – Faculty of Social Studies
Supplier department: Department of Social Policy and Social Work – Faculty of Social Studies
Timetable
Tue 18:00–19:40 U53
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is (1) to acquaint students with the process of strategic planning for public purposes. (2) Students gain knowledge of various organizational and social contexts for strategy development. (3) They will be able to analyze strategic planning needs in both public and private nonprofit organizations and apply this knowledge and skills in various organizational and social contexts.
Learning outcomes
Analyze the internal and external conditions for strategy development; application of appropriate methods of strategic analysis in an organizational context; elaboration of an individual project of a strategic plan for non-profit organization.
Syllabus
  • Introduction, Basic Concepts, What is a Strategy? An example of applying Strategic Planning for social purposes in practice We start with strategic planning Mission (mission), vision, and context of the environment SWOT analysis and strategic issues Internal and external assessment Goals, tasks and strategies Implementation and strategy formation Strategic management of people in the organization Presentation of individual and organizational strategy I. Presentation of individual and organizational strategy II.
Literature
    required literature
  • H. Mintzberg: The Strategy Concept I: Five Ps For Strategy 15 p
  • LAMPEL, Joseph, Henry MINTZBERG, James Brian QUINN and Sumantra GHOSHAL. The strategy process : concepts, contexts, cases. Fifth edition. Harlow, England: Pearson, 2014, xxi, 722. ISBN 9780273716280. info
  • BRYSON, John M. Strategic planning for public and nonprofit organizations : a guide to strengthening and sustaining organizational achievement. 4th ed. San Francisco: Jossey-Bass, 2011, xxviii, 54. ISBN 9780470392515. info
  • GRASSEOVÁ, Monika, Radek DUBEC and David ŘEHÁK. Analýza v rukou manažera : 33 nejpoužívanějších metod strategického řízení. Vyd. 1. Brno: Computer Press, 2010, 325 s. ISBN 9788025126219. info
Teaching methods
Lectures, homework, class diskussion and presentations
Assessment methods
1x written test, the test consist of 20 question, 60% of correct answers is needed to pass; 2x individual study project; oral examination,
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2017, Spring 2020.
  • Enrolment Statistics (Spring 2019, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2019/SPR478