ZURb1611 Radio Management

Fakulta sociálních studií
jaro 2022
Rozsah
1/1/0. 3 kr. Ukončení: zk.
Vyučující
Mgr. Henry G. Loeser, Ph.D. (přednášející)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Pá 22. 4. 8:00–19:40 U42, So 23. 4. 8:00–18:00 Studio 527
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20
Mateřské obory/plány
předmět má 35 mateřských oborů, zobrazit
Cíle předmětu
The primary objective of the course is to introduce students to the fundamentals of operating a modern self-sustaining radio broadcasting station. Thus the course presents a foundation of knowledge in all facets of media and specifically radio management. A thorough examination of markets, audiences, external and internal structures will provide a background for complete exposure to the fundamentals of media management.
Výstupy z učení
The desired outcome is providing students with a working knowledge of radio operations in preparation for a possible career in radio broadcast management.
Osnova
  • • FUNDAMENTALS OF MEDIA - A basic survey of media, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape. • FUNDAMENTALS OF RADIO - A basic survey of radio, introducing concepts, terms, systems, and structures. We’ll look at radio in the past, the present, and the future. • TYPES OF RADIOS - A specific and detailed explanation of the various types of radio operations including state radio, public radio, commercial radio, non-commercial radio, community radio, student radio, internet radio, and others • MARKET ANALYSES - Professional techniques for researching and analyzing media markets including audience and revenue analyses. General principals will be covered, including case studies and actual market data. • ORGANIZATIONAL STRUCTURES / ADMINISTRATION – The leadership and management of a radio operation, including licensing, financial management, physical plant, personnel, and external relations. • ORGANIZATIONAL STRUCTURES / ENGINEERING – The specifics of the radio “air chain” explained in simple terms that a prospective manager can use. • ORGANIZATIONAL STRUCTURES / PROGRAMMING & MARKETING – An in-depth study of everything that you hear on the radio and why. Audience segmenting and targeting are discussed as well as comparing various formats. • ORGANIZATIONAL STRUCTURES / SALES – How to build and maintain a successful revenue development operation • DIGITAL CONVERGENCE - issues and opportunities for broadcasting management • MANAGEMENT DEVELOPMENT – An examination of the criteria involved in career development, with emphasis on the attributes of successful radio owners and managers.
Výukové metody
Lectures, discussion, group project
Metody hodnocení
Students will be graded on their performance. The requirements listed below MUST be fulfilled to pass the course. REQUIREMENTS 1. Complete the required reading before seminar (all other readings are optional): Albarran, A., Sylvia M. Chan-Olmsted, and Michael O. Wirth, (Eds). The Handbook of Media Management and Economics. Mahwah, NJ: Erlbaum. pages 198-213 2. Attend the lecture sessions 18-19.4 (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Present group project case study (60% of grade)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je zařazen také v obdobích jaro 2020, jaro 2021.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fss/jaro2022/ZURb1611