ZUR584 Theory and Methods of Genre Analysis

Fakulta sociálních studií
podzim 2012
Rozsah
1/1. 6 kr. Ukončení: z.
Vyučující
Mgr. Robert Helán, Ph.D. (přednášející)
Mgr. Jana Ježková (pomocník)
Mgr. Pavel Sedláček (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 18:00–21:15 Studio 527
Předpoklady
Students should have minimum knowledge of English corresponding to the B2 level of the Common European Framework of Reference for Languages. Students must write a one-page motivation letter demonstrating their level of English knowledge and explaining their motives for attending the course.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
To achieve an understanding of the themes, issues and debates related to important theories and relevant methods of genre analysis.
To be able to recognize and correctly identify the characteristic features of specific media genres and analyze them critically.
To be able to discuss important issues and develop crucial vocabulary concerning both the theoretical and methodological aspects of genre analysis.
Osnova
  • 1. Introduction to the Course, Important Concepts and Terms
  • 2. Historical Review, Theories of Genre, Media Literacy
  • 3. Approaches to Genre Studies in Mass Media: Process, Formulaic Analysis
  • 4. Approaches to Genre Studies in Mass Media: Historical Context, Cultural Context
  • 5. Approaches to Genre Studies in Mass Media: Ideological Approach, Production Elements
  • 6. Approaches to Genre Studies in Mass Media: Industry Perspective, Mythic Approach
  • 7. Approaches to Genre Studies in Mass Media: Non-verbal Communication Analysis, Autobiographical Analysis
  • 8. The Genre of Advertising
  • 9. The Genre of News Reporting
  • 10. New Media Genres
  • 11. Presentations of Project Work
  • 12. Presentations of Project Work
  • 13. Remaining Issues, Personal Conferences
Literatura
  • Bawarshi, Anis S., and Mary Jo Reiff. 2010. Genre. An Introduction to History, Theory, Research, and Pedagogy. Parlor Press. ISBN-10: 1602351716, ISBN-13: 978-1602351714
  • Silverblatt, Art. 2007. Genre Studies in Mass Media. A Handbook. M.E. Sharpe. ISBN-10: 076561670X, ISBN-13: 978-0765616708
  • Mehler, Alexander, Serge Sharoff, and Marina Santini (eds.). 2010. Genres on the Web. Computational Models and Empirical Studies. Springer. ISBN-10: 9048191777, ISBN-13: 978-9048191772
  • SILVERBLATT, Art, Jane FERRY a Barbara FINAN. Approaches to media literacy : a handbook. Armonk: M.E. Sharpe, 1999, xii, 280 s. ISBN 0-7656-0184-2. info
  • The shifting definitions of genre : essays on labeling films, television shows and media. Edited by Lincoln Geraghty - Mark Jancovich. Jefferson: McFarland & Company, 2008, viii, 260. ISBN 9780786434305. info
  • SILVERBLATT, Art. Media literacy : keys to interpreting media messages. 3rd ed. Westport, Conn.: Praeger, 2008, xii, 499. ISBN 9780275992583. info
  • LISTER, Martin. New media : a critical introduction. 1st publ. London: Routledge, 2003, vi, 404 s. ISBN 0-415-22377-6. info
  • Baran, Stanley J. 2010. Introduction to Mass Communication: Media Literacy and Culture. McGraw-Hill Humanities/Social Sciences/Languages. ISBN-10: 0077286405, ISBN-13: 978-0077286408
  • Ott, Brian L., and Robert L. Mack. 2009. Critical Media Studies: An Introduction. Wiley-Blackwell. ISBN-10: 1405161868, ISBN-13: 978-1405161862
Výukové metody
Lectures
Student oral presentations
Individual/pair/group work
Discussions of relevant issues tackled in the lectures
Written reflections on course material
Final written analysis
Metody hodnocení
Attendance and active participation in seminars
Oral presentation of assigned chapter(s) from required reading
Oral presentation of analysis regarding specific media genre
Written analysis of specific media genre
Vyučovací jazyk
Angličtina
Informace učitele
Course dates - on Wednesdays, 6 pm - 9:15 pm: 3 October 2012; 10 October 2012; 24 October 2012; 31 October 2012; 14 November 2012; and 21 November 2012.

Předmět je zařazen také v obdobích podzim 2013, podzim 2014, podzim 2015, podzim 2016.