ZUR346 Radio Management

Fakulta sociálních studií
podzim 2017
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Mgr. Henry G. Loeser, Ph.D. (přednášející)
Mgr. Pavel Sedláček (pomocník)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Po 30. 10. 8:00–9:30 P31 Posluchárna A. I. Bláhy, 9:45–11:15 P31 Posluchárna A. I. Bláhy, 11:30–13:00 U33, 13:30–15:00 Aula, 15:15–16:45 Aula, 17:00–18:30 Aula, 18:45–20:15 Aula, Út 31. 10. 8:00–9:30 U35, 9:45–11:15 U35, 13:30–15:00 P51 Posluchárna V. Čermáka, 15:15–16:45 U34, 17:00–18:30 U42
Předpoklady
none
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 30 stud.
Momentální stav registrace a zápisu: zapsáno: 0/30, pouze zareg.: 0/30
Mateřské obory/plány
předmět má 17 mateřských oborů, zobrazit
Cíle předmětu
The primary objective of the course is to introduce students to the fundamentals of operating a modern self-sustaining radio broadcasting station. Thus the course presents a foundation of knowledge in all facets of media and specifically radio management. A thorough examination of markets, audiences, external and internal structures will provide a background for complete exposure to the fundamentals of media management. The desired outcome is providing students with a working knowledge of radio operations in preparation for a possible career in radio broadcast management.
Osnova
  • FUNDAMENTALS OF MEDIA - A basic survey of media, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape. FUNDAMENTALS OF RADIO - A basic survey of radio, introducing concepts, terms, systems, and structures. We’ll look at radio in the past, the present, and the future. TYPES OF RADIOS - A specific and detailed explanation of the various types of radio operations including state radio, public radio, commercial radio, non-commercial radio, community radio, student radio, internet radio, and others MARKET ANALYSES - Professional techniques for researching and analyzing media markets including audience and revenue analyses. General principals will be covered with an emphasis on the Czech radio landscape, including case studies and actual market data. MANAGEMENT DEVELOPMENT – An examination of the criteria involved in career development, with emphasis on the attributes of successful radio owners and managers. ORGANIZATIONAL STRUCTURES / ADMINISTRATION – The leadership and management of a radio operation, including licensing, financial management, physical plant, personnel, and external relations. ORGANIZATIONAL STRUCTURES / ENGINEERING – The specifics of the radio “air chain” explained in simple terms that a prospective manager can use. ORGANIZATIONAL STRUCTURES / PROGRAMMING & MARKETING – An in-depth study of everything that you hear on the radio and why. Audience segmenting and targeting are discussed as well as comparing various formats. ORGANIZATIONAL STRUCTURES / SALES – How to build and maintain a successful revenue development strategy, with expert description and skills transfer for managers and account executives. PROJECT PRESENTATIONS – Students groups make oral presentation of their proposed radio operation using a template supplied by the instructor.
Literatura
  • ALBARRAN, Alan B. Management of Electronic Media. 3rd Edition. 2009. info
Výukové metody
přednášky, ústní prezentace
Metody hodnocení
GRADING Students will be graded on their performance. The requirements listed below MUST be fulfilled to pass the course. REQUIREMENTS 1. Attend both days of the seminar and actively participate in discussions of the course subjects. 2. Read the assigned literature 3. Produce and present a FINAL presentation on a proposed radio entity, focusing on the fundamental external and internal structures and priorities from the point of view of a director.
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je zařazen také v obdobích jaro 2007, podzim 2007, podzim 2008, podzim 2009, podzim 2010, podzim 2011, podzim 2012, podzim 2013, podzim 2014, podzim 2016, podzim 2018.