ZUR589w Visual Literacy in Mass Communication

Faculty of Social Studies
Autumn 2018
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Janis Page, B.A., M.A., Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Mgr. Lukáš Slavík (assistant)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Fri 12:00–13:40 U53
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
Each student who successfully completes this course will be able to do the following: • Articulate basic concepts of visual metaphor, semiotics, narrative, and symbolic convergence; • Identify and analyze visually-constructed meanings in journalistic and creative works; • Apply various visual concepts to propose new journalistic and creative works that are purposeful and “concept rich,” while also able to communicate effectively and memorably; • Critique societal implications of visual imagery, captured and/or proposed by students.
Syllabus
  • Week 1 Introduction to the course Visual Rhetoric Week 2 Visual Metaphor Week 3 Semiotics Week 4 Semiotics Week 5 Semiotics Week 6 Visual Narrative Week 7 Visual Symbolic Convergence Week 8 Internet Communities Week 9 Journalism Week 10 Advertising Week 11 Public Relations Week 12 Course Review Week 13 Final Student Presentations
Literature
    required literature
  • Required sources (digitally available on course learning management system): This Means This, This Means That: A User’s Guide to Semiotics (2nd edition) by Sean Hall. (2012). Publisher: Laurence King Publishing, London. ISBY 978-1-85669-745-4.
  • Creating and Consuming Visual Culture: A Practical Guide by Janis Teruggi Page and Margaret Duffy. (Forthcoming). Publisher: Wiley-Blackwell, Boston.
  • Instructional videos.
  • Recommended sources (full content or online links will be digitally available on the LMS):
  • Handbook of Visual Communication: Theories, Methods, and Media. (2005). Eds: K. Smith, S. Moriarty, G. Barbatsis, K. Kenney. Lawrence Erlbaum, Mahwah, New Jersey / London
  • Visual Framing of the Syrian Conflict in News and Public Affairs Magazines. (2015). K. Greenwood and J. Jenkins. Journalism Studies, 16(2). pp. 207-227.
  • Professionals: John Florek, VP, Director Creative Innovation, ARC Worldwide, Chicago, a Leo Burnett agency. Topic: Metaphor in Advertising
  • Jeff Hecker, Principal, Athena Brand Wisdom, Toronto. Topic: Marketing Semiotics
  • Pascale Bonnefoy, Journalist, Brasil Bureau of New York Times, Topic: Visual News Narratives
  • Journals: Visual Communication Quarterly Visual Communication
Teaching methods
e-learning, presentations, individual/pair/group work, discussions
Assessment methods
1) two quizzes (15%) 2) e-learning (15%, via Information system; during semester) 3) reading reactions and example analyses, for submission and in-class discussions (30%) 4) final Visual Analysis (proposal, outline, written analysis, and class presentation (30%) 5) compulsory attendance from 5th of October (10 points, you can miss one class during the semester, if there will be reading week or holidays you will automatically receive 1 point = 1 attendance). GRADES: A: 96-100 points, B: 91-95, C: 86-90, D: 81-85, E: 76-80, (= Pass), F: 0-75 (= Fail)
Language of instruction
English
Further Comments
Study Materials
The course is taught only once.
  • Enrolment Statistics (recent)
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