ZURb1609 Media Literacy

Fakulta sociálních studií
podzim 2019
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Mgr. Robert Helán, Ph.D. (přednášející)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Út 18:00–19:40 Studio 527
Předpoklady
! ZUR393w Media Literacy
Students should have minimum knowledge of English corresponding to the B2 level of the Common European Framework of Reference for Languages to be able to successfully participate in class discussions and debates, presentations, oral and written assignments, and pair/group activities.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
předmět má 32 mateřských oborů, zobrazit
Cíle předmětu
• To examine aspects of the mass media that expand our notions of literacy
• To discuss the difference between reality and media representation
• To explore how the media are used to construct meaning and to persuade
• To investigate how race, class, gender, region, and sexuality are represented in the media
• To assess bias, stereotypes, and information sources in the mass media
• To compare traditional and social media
Výstupy z učení
At the end of the course, the students will be able to:
- employ media literacy techniques in analysing media messages
- compare and contrast traditional with social media
- use critical thinking skills to uncover persuasive techniques in advertising
- differentiate the various types of bias in the media
- analyse how race, culture, individuality, ethnicity, sexuality, gender are represented in the mass media
- define and identify fake news
Osnova
  • INTRODUCTION TO THE COURSE: timetable, course objectives, syllabus, literature, teaching methods, assessment methods
    INTRODUCTION TO MEDIA LITERACY: media literacy key concepts; developing media literacy skills; separating facts vs. fiction; techniques for analyzing media messages
    TYPES OF MEDIA: differences between traditional and social media; the reliability and power of social media; using social media to support causes
    ADVERTISING: persuasive techniques used in advertising; analysing advertisements; features of print, radio and television advertisements; types of media messages
    MEDIA BIAS: meaning and types of media bias (by omission, placement, spin); the use of negative connotations; overcoming bias in the media
    DIVERSITY AND THE MEDIA: the importance of diversity in the media; race, ethnicity, culture, gender, and identity in the media; stereotypes
    FAKE NEWS: definition; News Literacy; identifying real news from fake news; propaganda and manipulation; misinformation and disinformation This syllabus is subject to change at the discretion of the instructors.
Literatura
  • POTTER, W. James. Media literacy. Eight edition. Los Angeles: Sage, 2016, xxiii, 546. ISBN 9781483379326. info
  • PIKE, Deidre. Media literacy : seeking honesty, independence, and productivity in today's mass messages. New York: International debate education association, 2014, vii, 262. ISBN 9781617700859. info
  • HOBBS, Renee. Digital and media literacy : connecting culture and classroom. Thousand Oaks, Calif.: Corwin Press, 2011, xi, 214. ISBN 9781412981583. info
  • SILVERBLATT, Art. Media literacy : keys to interpreting media messages. 3rd ed. Westport, Conn.: Praeger, 2008, xii, 499. ISBN 9780275992583. info
  • SILVERBLATT, Art, Jane FERRY a Barbara FINAN. Approaches to media literacy : a handbook. Armonk: M.E. Sharpe, 1999, xii, 280. ISBN 0765601850. info
Výukové metody
lectures, discussions, debates, student presentations, oral and written assignments, individual work, pair/group work, critical thinking, creative thinking, task-based learning, e-learning and interactive exercises
Metody hodnocení
1. revision quizzes (2x during the semester)
2. home assignments (reading, e-learning)
3. team-presentations (in pairs or groups)
4. final written project (up to 1,000 words)
5. attendance (one missed session is tolerated)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je zařazen také v obdobích podzim 2020, podzim 2021, podzim 2022.