ZURn6335 Visual Communication Research

Fakulta sociálních studií
podzim 2020
Rozsah
1/1/0. 4 kr. Ukončení: z.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Čt 12:00–13:40 AVC
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
This course examines the cultural meanings of visual messages on various media. Grounded in the understanding of various theories from semiotics and cultural studies, this course teaches how to analyze media practices delivering visual messages firmly based on certain sociocultural contexts. This course also covers wider issues related to visual messages and our everyday lives in order for students to develop their own research agenda. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to organize their own research projects focusing on visual communication and cultural understandings.
Výstupy z učení
Students will be able to:
- comprehend the cultural meanings of visual messages
- understand the role of the media in distributing visual messages
- review and analyze a variety of research articles on visual communication
- find important themes and methods of semiotics
- conduct an interpretive research dealing with visual images
Osnova
  • 1. Introduction to the course
  • 2. Semiotics Theories: Saussure, Peirce, Barthes, and more
  • 3. Semiotics and Culture: Geertz and Bourdieu
  • 4. Semiotic Research
  • 5. Visual Media as Public Communication
  • 6. Visual Representation
  • 7. READING WEEK
  • 8. Analyzing Represented Visual Images
  • 9. Visual Ethnography
  • 9. Visual Analysis Practice (Group Presentations)
  • 10. Digital Photography - Interpersonal Media
  • 11. Images of Spaces: Cities as Visual Media
  • 12. Visual Ethics and Research Ethics
  • 13. Student Conference
Literatura
  • ROSE, Gillian. Visual methodologies : an introduction to researching with visual materials. 4th edition. Los Angeles: SAGE, 2016, xxiii, 432. ISBN 9781473948891. info
  • GAINES, Elliot. Media literacy and semiotics. 1st ed. New York: Palgrave Macmillan, 2010, xii, 181. ISBN 9780230108288. info
  • BARTHES, Roland. Mythologies. Translated by Annette Lavers. 1st pub. London: Vintage, 2000, 158 s. ISBN 0-09-997220-4. info
  • Representation : cultural representations and signifying practices. Edited by Stuart Hall. 1st pub. London: SAGE Publications, 1997, 400 s. ISBN 0761954325. info
  • GEERTZ, Clifford. The interpretation of cultures :selected essays. London: Fontana Press, 1993, ix, 470 s. ISBN 0-00-686260-8. info
  • BOURDIEU, Pierre. Distinction : a social critique of the judgement of taste. Translated by Richard Nice. Cambridge, Mass.: Harvard University Press, 1984, xiv, 613. ISBN 0674212770. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week. Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 20 pages including references, figures, and tables).
Metody hodnocení
attendance, discussion leadership, midterm report, response papers, research paper
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích jaro 2020, podzim 2021.