MZKMN0121p Management, marketing, leadership and strategic management in healthcare - l

Faculty of Medicine
autumn 2024
Extent and Intensity
1/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Barbora Buchtová, Ph.D. (lecturer)
Mgr. Renáta Grossová Klementová, MBA (lecturer)
Mgr. Petra Pevná, MBA, LL.M. (lecturer)
Mgr. Tereza Friessová (assistant)
Mgr. Bc. Alena Langaufová, Ph.D. (assistant)
Guaranteed by
Ing. Barbora Buchtová, Ph.D.
Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Contact Person: Mgr. Bc. Alena Langaufová, Ph.D.
Supplier department: Department of Health Sciences – Departments of Non-medical Branches – Faculty of Medicine
Timetable
Fri 27. 9. 10:30–13:00 F01B1/519, Fri 11. 10. 14:00–16:30 F01B1/530, Fri 25. 10. 11:00–13:30 F01B1/327, Fri 8. 11. 8:30–11:00 F01B1/327, Fri 22. 11. 12:00–14:30 F01B1/519
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course aims to introduce students to the specifics of management in health care and allow them to try selected techniques and methods of decision making and governance.
Learning outcomes
Students will be able to:
- identify the specifics of health management and the manager's main activities and management tools at his disposal;
- to classify specific skills needed to successfully fulfil the role of the manager;
- have an overview of the organisational and management structure in basic types of healthcare facilities;
- understand the legal norms defining the roles, powers and responsibilities of managers;
- explain the different stages of the decision-making process;
- list and justify the desired parameters for defining objectives;
- apply an appropriate method of analysing the situation or problem analysis;
- understand the specifics of human resources management in health care;
- specify individual activities in human resources management;
- list and explain the concept of "strategic management", its principles and methodology;
- analyse the importance of information for strategic decision;
- to carry out a relevant analysis of the internal and external environment;
- explain the importance of the quality category and the difficulties of defining it in health care;
- list and compare the strengths and weaknesses of several quality management methods that can be applied in healthcare;
Syllabus
  • 1. Introduction to Management, marketing, leadership and strategic management
  • 2. Leadership, culture, conflicts, time management
  • 3. Motivation, change management, leadership styles, mentoring, types of conflicts and methods of resolution
  • 4. Evaluation and ways of rewarding employees and financial evaluation
  • 5. Healthcare systems and institutions
  • 6. Structure, and hierarchy of healthcare facilities (including funding from the public health insurance system)
  • 7. Final assessment and evaluation
Literature
  • • Jaroslav Zlámal, Jana Bellová, Jiří Blažek, Jiří Vévoda, Daniel Vomáčka, Karel Vítek. Management zdravotnictví I. Olomouc : Computer Media s.r.o., 2018. ISBN: 978-80-7402-375-0
  • • Zákon č. 96/2004 Sb.
  • • BEDNÁŘ, Vojtěch. Vedení v krizi: jak zvládnout zaměstnance v nesnadných časech. Praha: Management Press, 2022.
  • • Naděžda Jankelová, Štefánia Moricová Personálne motivačné nástroje pri poskytovaní zdravotnej starostlivosti Brno : Tribun EU, 2017. ISBN: 978-80-263-1162-1
  • • Vyhláška č. 98/2012 Sb.
  • • Zákon č. 372/2011 Sb.
  • • Milan Bednařík Kvalita péče ve zdravotnictví. Praha : Ústav práva a právní vědy, o.p.s. : European Business School SE, 2018. ISBN: 978-80-87974-14-8
  • • Vyhláška č. 102/2012 Sb.
  • • Vyhláška č. 55/2011 Sb.
  • • Zákon č. 373/2011 Sb.
  • • PLAMÍNEK, Jiří. Vedení lidí, týmů a firem: praktický atlas managementu. 5., aktualizované a rozšířené vydání. Praha: Grada, 2018.
  • Healthcare management. Edited by Kieran Walshe - Judith Smith. 2nd ed. Maidenhead, England: Open University Press, 2011, xxiii, 589. ISBN 9780335243822. info
  • BLAŽEK, Ladislav. Management. (Management). vydání první. Praha: Grada, 2011, 191 pp. ISBN 978-80-247-3275-6. info
Teaching methods
Lectures with the participation of external professionals, class discussion, group project, presentations, peer feedback.
Assessment methods
Successful completion is tied to the group project, presentation and peer feedback and assignments.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: 5.
Listed among pre-requisites of other courses
The course is also listed under the following terms autumn 2022, autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/med/autumn2024/MZKMN0121p