LF:BVMA061c Marketing - pr. - Course Information
BVMA061c Marketing - practice
Faculty of MedicineSpring 2012
- Extent and Intensity
- 0/1/0. 1 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing Petr Procházka, CSc. (lecturer), MVDr. Halina Matějová (deputy)
- Guaranteed by
- prof. MUDr. Bc. Zuzana Derflerová Brázdová, DrSc.
Department of Preventive Medicine – Theoretical Departments – Faculty of Medicine
Contact Person: Zdeňka Jochová
Supplier department: Department of Preventive Medicine – Theoretical Departments – Faculty of Medicine - Timetable
- Wed 14:45–17:45 A21/112
- Prerequisites (in Czech)
- BVEO0422p Economics II - lecture
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Nutritive therapist (programme LF, B-SZ)
- Human Nutrition (programme LF, B-SZ)
- Course objectives
- The aim of this course is to develop the knowledge of marketing, especially in the field of food science as applied within the framework of European Union. After passing through this course, students should be familiar with possibilities of application of marketing methods within the food industry and be able to apply practical methods when solving concrete problems.
- Syllabus
- Essay writing and presentation of an essay on the theme of social marketing
- Literature
- KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008, xii, 444. ISBN 9781412956475. info
- KOTLER, Philip and Kevin Lane KELLER. Marketing management. Edited by Tomáš Juppa, Translated by Štěpánka Collins - Viktor Faktor. 1. vyd. Praha: Grada, 2007, 788 s. ISBN 9788024713595. info
- KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002, xvi, 438. ISBN 0761924345. info
- Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
- Teaching methods
- Essay writing and presentation of an essay on the theme of social marketing
- Assessment methods
- credit
- Language of instruction
- Czech
- Further Comments
- The course can also be completed outside the examination period.
- Enrolment Statistics (Spring 2012, recent)
- Permalink: https://is.muni.cz/course/med/spring2012/BVMA061c