BHEM061 Economics and Marketing

Faculty of Medicine
spring 2025
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: k (colloquium).
Teacher(s)
MDDr. Bc. Tomáš Machač (lecturer)
Guaranteed by
MDDr. Bc. Tomáš Machač
Department of Stomatology – Institutions shared with St. Anne's Faculty Hospital – Faculty of Medicine
Contact Person: Stanislava Grůzová
Supplier department: Department of Stomatology – Institutions shared with St. Anne's Faculty Hospital – Faculty of Medicine
Prerequisites (in Czech)
BHSL041p Soc. Med. and Pub. Health - l.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Introducing students to the current political socio-economic situation and the position of dental hygienists in the Czech Republic. Basic management and marketing skills taking into account current trends. Preparation for a successful job interview.
Learning outcomes
- better communication with the patient / client - Basic of the theory of utility - knowledge of legal requirements - ability to sell acquired knowledge
Syllabus
  • 1. Legal requirements for the Dental Hygienist 2. Introduction to classical economics 3. Introduction to Behavioral Economics 4. Basic classical marketing distribution 5. Introduction from Dental Hygiene Practice Management 6. Sale - sales phase 7. Sales targets 8. Use and its definition 9. Acceptance of treatment plan - ABC 10. Communication - CRM 11. SWOT analysis of dental hygienist workplace 12. Personal SWOT analysis 13. Principles of CV writing and motivation letter 14. Classification - control of seminar work
Literature
    recommended literature
  • Influence - The Psychology of Persuasion (Zbraně vlivu) - Robert B.Cialdini
  • PAYOFF (Jak drahé je zdarma) - Dan Ariely
  • Management v kostce pro zdravotníky – P. Svobodník
  • ČEPICOVÁ, K, Nejčastější právní situace, rádce pro každý den, Brno: Edika, 2014
  • Philip Kotler; Gary Armstrong - Marketing
  • Medicinské právo - Jolana Těšinévá, Roman Ždárek, Radek Policar
  • Start with Why (Začněte s proč) - Simon Sinek Management essential for Doctors – Rory
  • To sel lis humann (Prodávat je lidské) - D.H.Pink
  • Drive (Pohon)- D.H.Pink
    not specified
  • Vybrané kapitoly z pojišťovnictví - v. Kahoun, V.Vurm, B.Kučerová
  • Strategické řízení zdravotnických zařízeních – Zdeněk souček, Jan Burian,
  • Úvod do veřejného zdravotnictví – h. Janečková, H. Hnilivcová
Teaching methods
Theoretical preparation with active involvement of students in teaching
Assessment methods
- Colloquium and essay
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: 30.
The course is also listed under the following terms spring 2024.
  • Enrolment Statistics (spring 2025, recent)
  • Permalink: https://is.muni.cz/course/med/spring2025/BHEM061