LF:BVMA051p Marketing - Course Information

BVMA051p Marketing

Faculty of Medicine
Autumn 2004

Extent and Intensity

2/0/0. 2 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Ing Petr Procházka, CSc. (lecturer), MVDr. Halina Matějová (deputy)

Guaranteed by

Prerequisites (in Czech)

BVEO0422p Economics II

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Syllabus (in Czech)

Sylabus predmetu Marketing pro bakalarske studium Vyziva cloveka
Cilem predmetu je rozvinout znalosti studentu v oblasti marketingu s hlavnim durazem na marketing uplatnovany v potravinarstvi a v zemich Evropske unie. Absolvovanim predmetu student ziska znalosti o aplikaci marketingovych metod v potravinarstvi a osvoji si prakticke postupy pro reseni konkretnich problemu.
Obsah predmetu:
Zakladni marketingove pojmy, definice marketingu, definice trhu, smena, hlavni cile mark. cinnosti.
Vyvojova stadia markeningu, marketingove koncepce.
Strategicke planovani, podnikatelsky zamer, poslani podniku, metodicke aspekty tvorby planu.
Marketingove prostredi podniku.
Nabidka a poptavka.
Marketingovy mix: - vyrobek, - cena, -distribuce vyrobku.
Komunikacni mix: - reklama, - publicita, - prodej.
Marketingovy vyzkum. Analyza konkurence, konkurencni strategie.
Chovani zakazniku. Marketing sluzeb. Mezinarodni marketing.
Literatura:
Kotler,P.: Marketing, management, Victoria Publishing, Praha, 1997
Meffertk,H.: Marketing, management, Grada 1996
Ssvetlik,J.: Marketing cesta k trhu, EKKA Zlin, 1994
Horakova, I.: Marketing v soucasne svetove praxi. Grada Praha, 1996
Prochazka, P.: Marketing, MZLU Brno, 1993

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.