AJB_BBE2 Základy obchodní angličtiny 2

Pedagogická fakulta
jaro 2014
Rozsah
0/1/0. 2 dopolední bloky, sobota 8.3. 2014 a sobota 17.5.2014, 8.30-13.30. 3 kr. Ukončení: k.
Vyučující
Mgr. Radek Vogel, Ph.D. (cvičící)
Garance
doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
Katedra anglického jazyka a literatury – Pedagogická fakulta
Kontaktní osoba: Jana Popelková
Dodavatelské pracoviště: Katedra anglického jazyka a literatury – Pedagogická fakulta
Rozvrh seminárních/paralelních skupin
AJB_BBE2/OS01: So 8. 3. 8:30–13:30 učebna 6, R. Vogel
AJB_BBE2/01: So 17. 5. 8:30–13:30 učebna 11, R. Vogel
Předpoklady
Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as of the underlying concepts). Completion of the previous course Basics of Business English 1 is an advantage, but not necessity.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 40 stud.
Momentální stav registrace a zápisu: zapsáno: 0/40, pouze zareg.: 0/40, pouze zareg. s předností (mateřské obory): 0/40
Mateřské obory/plány
Cíle předmětu
The optional course Basics of Business English 2 is a follow-up course to BBE 1, reviewing the so far covered topics and introducing students to the language of further areas of business and economics, as well as explaining the corresponding concepts. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing students ability to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.
At the end of this course, students will have improved their ability to understand and express business and economic concepts in English, particularly in the fields of marketing, promotion, management, banking and insurance, public finance and taxation.
Osnova
  • Session 1:
  • Review of topics 7 and 8 (BBE1):
  • Marketing (marketing mix, marketing strategies, tasks and techniques). Market segmentation. Sales.
  • Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.
  • Topic 1
  • Production (manufacturing cycle, design and development; costing, pricing).
  • Topic 2
  • Management (motivation, communication, decision-making, recruitment, human resources management and development, …).
  • Topic 3
  • Banking (central banking, commercial, universal and investment banks and their services). Financial instruments, financial ratios.
  • Session 2:
  • Topic 4
  • Public finance (money supply, inflation, interest rates; government spending, budgets).
  • Topic 5
  • Taxation (types of tax, tax return, tax allowances); social security (contributions, benefits).
  • Topic 6
  • Insurance (types of insurance, insurance companies).
  • Review.
  • Final test.
Literatura
    doporučená literatura
  • MACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999, 160 s. ISBN 1-899396-00-4. info
  • MACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997, 144 s. ISBN 1-899396-80-2. info
  • MASCULL, Bill. Business vocabulary in use. 1st ed. Cambridge: Cambridge University Press, 2004, 133 s. ISBN 0521540704. info
  • MASCULL, Bill. Business vocabulary in use. 1st ed. Cambridge: Cambridge University Press, 2006, 138 s. ISBN 0521606217. info
  • MACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002, 208 s. : i. ISBN 0-521-75285-X. info
  • VOGEL, Radek, Jiřina HRBÁČKOVÁ a Jana MUŽÍKOVÁ. Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 102 s. ISBN 80-210-3128-X. info
    neurčeno
  • TULLIS, Graham a Tonya TRAPPE. New insights into business : student's book. 1st ed. Harlow: Longman, 2000, 176 s. ISBN 0582335531. info
  • VOGEL, Radek a Lucie FIALOVÁ. Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 122 s. ISBN 80-210-3262-6. info
Výukové metody
Teaching methods:
- explanation, practice and discussion in class;
- homework - materials in Moodlinka;
- home study of recommended sources for the written assignment.
Metody hodnocení
Completion prerequisites:
- attendance - minimum 80%, active participation in seminars,
- test of Business English terminology at the end of semester (to pass - minim. 65 %),
- presentation of a selected topic according to the syllabus (written assignment; to pass - minim. 70%).
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět bude realizován pokud se přihlásí alespoň 10 studentů.
Předmět je zařazen také v obdobích jaro 2007, jaro 2008, jaro 2009, jaro 2010, jaro 2011, jaro 2012, jaro 2013, jaro 2015.