AJB_BBE Základy obchodní angličtiny 1

Pedagogická fakulta
podzim 2012
Rozsah
0/1/0. 12 hodin ve 2 blocích. 3 kr. Ukončení: k.
Vyučující
Mgr. Radek Vogel, Ph.D. (cvičící)
Garance
Mgr. Renata Jančaříková, Ph.D.
Katedra anglického jazyka a literatury – Pedagogická fakulta
Kontaktní osoba: Jana Popelková
Dodavatelské pracoviště: Katedra anglického jazyka a literatury – Pedagogická fakulta
Rozvrh seminárních/paralelních skupin
AJB_BBE/01: Pá 5. 10. 8:00–13:00 učebna 10, Po 17. 12. 8:00–13:00 kancelář vyučujícího, R. Vogel
Předpoklady
Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as the underlying concepts).
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 40 stud.
Momentální stav registrace a zápisu: zapsáno: 0/40, pouze zareg.: 0/40, pouze zareg. s předností (mateřské obory): 0/40
Mateřské obory/plány
Cíle předmětu
The optional course Basics of Business English introduces students to the language of business and economics, as well as to the corresponding economic concepts. It outlines the contents of widely used Business English coursebooks, the skills practiced and the topics covered there. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing the ability of students to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.
At the end of this course, students should be able to understand and express appropriately the basic concepts of Business English, particularly those concerning company typology and structure, business combinations, business cycle, personal and corporate finance, company s assets and liabilities, and accounting.
Osnova
  • Topic 1
  • Introduction. Business English textbooks. Methods of teaching BE. Linguistic properties of BE. Differences between English and Czech BE terminologies and syntactic structures.
  • Topic 2
  • Company Structure (organization chart, board of directors). Types of business organization (sole trader, private limited company, public company, corporation, general and limited partnership, …).
  • Topic 3
  • Capital. Business combinations (founding a company, flotation and subscription of shares, winding up a company, takeovers, raids; liquidity, bankruptcy). Company assets, liabilities and equity.
  • Topic 4
  • Shares. Types of shares. Stock exchanges, share/stock indexes, market price development. Bonds, notes and other financial instruments. Futures, forward contracts, options.
  • Topic 5
  • Accounting (financial statements – Profit and Loss Account, Balance Sheet, Cash Flow statement, Source and Application of Funds Statement; depreciation).
  • Topic 6
  • Money. Forms of money, borrowing and lending. Income, remuneration. Price. Cost/expenses, revenue/income, profit, margin, markup, yield.
  • Topic 7
  • Marketing (marketing mix – product, price, promotion, place; marketing strategies, tasks and techniques). Market segmentation. Sales.
  • Topic 8
  • Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.
Literatura
  • MACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999, 160 s. ISBN 1-899396-00-4. info
  • MACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997, 144 s. ISBN 1-899396-80-2. info
  • TULLIS, Graham a Tonya TRAPPE. New insights into business : student's book. 1st ed. Harlow: Longman, 2000, 176 s. ISBN 0582335531. info
  • MACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002, 208 s. : i. ISBN 0-521-75285-X. info
  • VOGEL, Radek a Lucie FIALOVÁ. Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 122 s. ISBN 80-210-3262-6. info
  • VOGEL, Radek, Jiřina HRBÁČKOVÁ a Jana MUŽÍKOVÁ. Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 102 s. ISBN 80-210-3128-X. info
  • MASCULL, Bill. Business Vocabulary in Use: Intermediate. 1. vyd. Cambridge: Cambridge University Press, 2002, 172 s. ISBN 0-521-77529-9. info
Výukové metody
Teaching methods
- work with business texts and vocabulary exercises and related explanation, definition or translation of business terms and concepts,
- class discussion on selected business topics,
- homework - additional exercises in Moodlinka.
Metody hodnocení
Completion prerequisites
- attendance - minimum 80%, active participation in seminars,
- test of Business English terminology at the end of semester (to pass - minim. 65 %),
- essay on a selected topic according to the syllabus, due on January 4, 2013.
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2006, podzim 2007, podzim 2008, podzim 2009, podzim 2010, podzim 2011, podzim 2013, podzim 2014, podzim 2015.