OP3BK_FZMM Basis of Management and Marketing

Faculty of Education
Autumn 2014
Extent and Intensity
0/0/.8. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
PaedDr. Milan Kubiatko, PhD. (assistant)
Mgr. Ivana Medková, Ph.D. (assistant)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Mgr. Bc. Lucie Viková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Sat 4. 10. 13:55–15:35 učebna 28, Sat 1. 11. 13:55–15:35 učebna 28, Sat 15. 11. 10:15–12:50 učebna 30, Sat 22. 11. 8:25–11:00 učebna 28
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing. Management - graduates can explain contexts of historical managementś evolution, they can acquint in literature. Graduates of the course can understand basic function of management and they can use it in productive and non - productive organizations and in aducation, too. Marketing - educatin tie up knowledges of management. At the and of the course students know methods of marketing. They know sence and form of satisfaction customerś needs. They can apply knowledges in standard practice.
Syllabus
  • A brief syllabus: 1st Fundamental terms of management. 2nd Evolution of management. 3rd Management and the society - external environment, ethics and management. 4th Various management functions and their relations. 5th Planning. 6th Organizing. 7th Leading. 8th Staffing. 9th Controlling. 10th Fundamental terms of marketing. 11th Market analysis and analysis of customers. 12th Concept of marketing leading. 13th Marketing plan. 14th Marketing mix. 15th Product as a instrument of marketing. 16th Strategic planning in marketing. 17th Promotion, advertisement.
Literature
    recommended literature
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
    not specified
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
Lecture, discussion, individual work of students.
Assessment methods
The course is terminated credit.   Requirement for the granting of credit: Elaboration of seminar work in the range of   3-5 pages on the specified educational.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 10 hodin.
The course is also listed under the following terms Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2014/OP3BK_FZMM