UPV_0043 Basis of Management and Marketing

Faculty of Education
Autumn 2015
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Wed 8:25–9:10 učebna 57, Wed 9:20–10:05 učebna 57
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing. Management - students can explain contexts of historical management´s evolution, they can acquint in literature. Graduates of the course can understand basic funktion of management a they can use it in productive and non-productive organizations and in education, too. Marketing - educatin tie up knowledges of management. At the and of the course students know methods of marketing. They know sence and form of satisfaction customer´s needs. They can apply knowledges in standard practice.
Syllabus
  • A brief syllabus: 1st Fundamental terms of management. 2nd Evolution of management - external environment, ethics and management. 4th Various management functions and their relations. 5th Planning. 6th Organizing. 7th Leading. 8th Staffing. 9th Controlling. 10th Fundamental terms of marketing. 11th Market analysis and analysis of customers. 12th Concept of marketing leading. 13th Marketing plan. 14th Marketing mix. 15th Product as a instrument of marketing. 16th Strategic planning in marketing.
Literature
    recommended literature
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
    not specified
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
Lectures, class discussion ,practical relations.
Assessment methods
The course is terminated credit. Requirement for the granting of credit: Participation of the lectures min 60%.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2013, Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2015, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn/UPV_0043