DU1731 Science Communication II

Faculty of Arts
Spring 2025
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Anna Lešák Kelblová (lecturer)
Guaranteed by
Mgr. Anna Lešák Kelblová
Department of Art History – Faculty of Arts
Contact Person: Mgr. Anna Lešák Kelblová
Supplier department: Department of Art History – Faculty of Arts
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15, only registered with preference (fields directly associated with the programme): 0/15
Course objectives
Engage - entertain - educate
By bringing together communication theories, pedagogical principles, learning technologies, and social media strategies, the aim of this course is to explore innovative, technology-enhanced ways of communicating topics of humanities (art history in particular) to help bridge the gap between researchers and their audiences. Over the course of the semester, students will gradually develop their skills in three distinct areas of science communication: science writing, science videography, and science for media. Going through this course, students will learn to deliver complex scientific ideas in both an informative and engaging way, to a number of target audiences, ranging from media representatives to general public.
Learning outcomes
At the end of the course, students will be able to:
- write an effective press release and a short media report as a part of communicating and promoting a science project
- prepare the content and graphic layout of selected science communication materials (exhibition panel, booklet, conference poster, etc)
- write a script, and manage the production and post-production of basic video formats for science communication purposes (public event trailer, interview)
- understand the principles of communicating with media in the context of science communication
- understand the principles of social media management in the context of science communication
- design evaluative procedures for determining the effectivity and success of a science communication campaign
Syllabus
  • 1. Course introduction, group project selection
  • 2. Science writing - theory and practical training
  • 3. Science videography - theory and practical training
  • 4. Science & media - theoretical background and practical solutions
  • 5. Science writing - group project feedback
  • 6. Science videography - group project feedback
  • 7. Science & media - group project feedback
  • 8. Final project presentation and evaluation
Literature
  • BOWATER, Laura a Kay YEOMAN. Science communication: a practical guide for scientists. Chichester: Wiley-Blackwell, 2013. ISBN 978-1-119-99312-4.
  • OLSON, Randy. Don't be such a scientist: talking substance in an age of style. Washington: Island Press, 2011. ISBN 1597265632.
  • DAVIES, Sarah R., HORST, Maja. Science communication: culture, identity, and citizenship. Pelgrave Macmillan, 2016. ISBN 9781137503640.
  • BENNET, David J., JENNINGS, Richard J. Successful science communication: telling it like it is. Cambridge: Cambridge University Press, 2011. ISBN 9780521176781.
  • OLSON, Randy. Houston, we have a narrative: why science needs story. Chicago: The University of Chicago Press, 2015. ISBN 9780226270708.
  • MEREDITH, Dennis. Explaining research : how to reach key audiences to advance your work. Oxford: Oxford University Press, 2010, xiv, 357. ISBN 9780199732050. info
  • Investigating science communication in the information age : implications for public engagement and popular media. Edited by Richard Holliman. 1st pub. Oxford: Oxford University Press, 2009, xxii, 288. ISBN 9780199552665. info
Teaching methods
tutored group sessions
online tutorials and discussions
individual study and training
directed group project work
Assessment methods
work-in-progress reports and presentations
individual portfolio build-up
final group project presentation
Language of instruction
Czech
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2025/DU1731