Business Management

The objectives of this study programme is a basic understanding of a purpose and functioning of both the business environment and the business itself, therefore its organisational structures, managing, economics and financing. Primary fields of study are basic managerial skills, including planning, organizing, controlling, and leadership, and also legal aspects of conducting business. Next important areas are business economics, business internationalisation, business logistics; the financial business management skills; marketing skills including mastering tools such as promotion, market analysis, market segmentation; business data analysis skills such as analysis of consumers' preferences, etc. The study emphasises acquirement of practical skills.

After successfully completing his/her studies the graduate is able to:

• understand the theoretical fundamentals of business management and economies,
• apply this knowledge in solving practical situations,
• self-reliantly carry out activities such as book keeping, costing calculations, budgeting and controlling,
• self-reliantly designing marketing plans,
• self-reliantly lead people and plan their work,
• self-reliantly run a trade,
• search data and information, apply appropriate analyses within the business economics and business management,
• self-reliantly interpret results of analyses and surveys,
• present and discussed, write reports and summaries,
• use English on the upper intermediate level in general and in business, management and economics,
• master professional phrasing in written and oral expression.

The graduates can self-realize primarily as self-employed or own business managers, as managers of retail units, within the middle management (finances, human resources, sales, marketing, procuring), or as top management assistants.

The practical training is an obligatory part of the curriculum for this field to the extent of 12 weeks. The practical training has to be connected to the content of the curriculum. Its content will be set at the beginning of semester and approved by the guarantor of the course Practical training. It should support the work on the final thesis. The practical training represents 16 credits, and it can be completed within one semester or spread throughout the entire studies piece by piece. It is recommended to choose the practical training at the end of the curriculum to complement and support the work on the final thesis.

Elaboration of the final thesis of about 30-35 pages should verify the ability of students to apply a problem-oriented approach, primarily to businesses. That means the ability to set an objective; to define a problem to solve; to offer acceptable and sufficient arguments for steps proposed to achieve the goal; to define and evaluate data and information necessary for the achievement of the goal; and to set methods how to acquire the data, analyse it and evaluate the results. On this basis, students should be able to propose a specific solution, if possible feasible and with alternatives, leading to the problem resolution or to reaching of the goal. Further, it is necessary to propose an implementation plan and, if possible, introduce the measures into practice, assess their effect and document possible difference between the plan and the reality. In case the implementation is not feasible before the thesis submission, it is necessary to elaborate a detailed plan of implementation and procedure of effectiveness verification. The final thesis will include a statement from the business about the implementation and effect of implemented measures or explanation, why is such a statement missing. The aim of the final thesis and its practical outputs will be interconnected with the course Working Experience, which content and form will be set in cooperation with the thesis supervisor. The student will choose a company, where (s)he works, which (s)he owns or which will agree to cooperate. The critical criteria for thesis evaluation are the expertise applied, e.g. use of knowledge and skills acquired through the study program, correct application of acknowledged and appropriate methods, and the actual benefits for the company.

After completion of the Bachelor's studies and after satisfying the admission requirements, it is possible to continue further studies in the Master's degree programme Business Management or related programmes focused on business or finances. Currently, our Master's degree programme is in its full-time forms an academic study programme (not professional).