ESF:KVMAFU Marketing and Fund-raising - Course Information
KVMAFU Marketing and Fund-raising
Faculty of Economics and AdministrationAutumn 2007
- Extent and Intensity
- 0/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Simona Škarabelová, Ph.D. (lecturer)
- Guaranteed by
- Mgr. Simona Škarabelová, Ph.D.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková - Timetable
- Sat 13. 10. 8:30–11:50 S310
- Prerequisites
- Veřejná ekonomie, Ekonomika neziskových organizací, Komunikace a Public Relations
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Public Economics and Administration (programme ESF, B-HPS, specialization Ekonomika a řízení nestátních neziskových organizací)
- Course objectives
- Marketing and Fund-raising (KVMAFU) The course follows the knowledge gained in the course Communication and Public Relations (PR) because marketing, fund-raising and PR already are self-contained practical areas that use communication as their tool. The course places emphasis on conveying the specifics of marketing of non-profit or public sector. Apart from the analysis of the individual marketing steps recommended for application of marketing thinking in the process of non-profit organisation management, attention is given to state-of-the-art "marketing-management", the marketing system of organisation and marketing aspects of the Fribourg model of management for non-profit organisations. Another thematic area of the course are the problems of fund-raising theory and practice. The course moves from the basic theories of fund-raising and its understanding as a planned essential process in the life of every non-profit organisation as far as to the description and practical adoption of the individual fund-raising methods, accentuating the most the written application for a grant. Examination requirement: write a seminar essay. Examination: oral with a discussion of the seminar essay.
- Syllabus
- 1. tutoriál Úvodní informace o obsahu kursu a způsobu práce s DSO. Povinná a doporučená literatura. Seznámení se zásadami marketingu ve veřejném sektoru. Zadání 1. POTu – projekt marketingové studie. 2. tutoriál Konzultace problémů práce s DSO, problémová místa při samostudiu. Seznámení se zásadami fundraisingu. Zadání 2. POTu - projekt žádosti o grant.
- Literature
- Škarabelová, Simona. Marketing ve veřejném sektoru. DSO. Brno: MU, 2007. Elektronická skripta.
- JANEČKOVÁ, Lidmila and Miroslava VAŠTÍKOVÁ. Marketing služeb. 1. vyd. Praha: Grada, 2000, 179 s. ISBN 8071699950. info
- ČEPELKA, Oldřich. Práce s veřejností v nepodnikatelském sektoru. Vyd. 1. Liberec: Nadace Omega, 1997, 243 s. ISBN 8090237606. info
- HANNAGAN, Tim J. Marketing pro neziskový sektor. Translated by Jana Novotná. Vyd. 1. Praha: Management Press, 1996, 205 s. ISBN 80-85943-07-7. info
- Assessment methods (in Czech)
- Vypracování a ústní obhajoba 2POTů + on-line test.
- Language of instruction
- Czech
- Further Comments
- The course can also be completed outside the examination period.
The course is taught annually.
- Enrolment Statistics (Autumn 2007, recent)
- Permalink: https://is.muni.cz/course/econ/autumn2007/KVMAFU