PHMAEU Marketing in the EU

Faculty of Economics and Administration
Spring 2003
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable of Seminar Groups
PHMAEU/01: Tue 7:40–9:15 S310, A. Klapalová
PHMAEU/02: Tue 9:20–11:00 S310, A. Klapalová
PHMAEU/03: Tue 11:05–12:45 S310, A. Klapalová
PHMAEU/04: Tue 12:50–14:30 S310, A. Klapalová
PHMAEU/05: Wed 7:40–9:15 S310, A. Klapalová
PHMAEU/06: Wed 11:05–12:45 S310, A. Klapalová
PHMAEU/07: Wed 12:50–14:30 S310, A. Klapalová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 203 student(s).
Current registration and enrolment status: enrolled: 0/203, only registered: 0/203, only registered with preference (fields directly associated with the programme): 0/203
fields of study / plans the course is directly associated with
Course objectives
Marketing in the EU (PHMAEU) The principal objective: familiarisation with the specific features of marketing on the international markets, especially the single EU market. The subject matter is based on lectures and exercises from Marketing I - Basics of the marketing management and Marketing II - Basics of the marketing communication and marketing research. The course will terminate the entire teaching of marketing. Concrete examples from firms will provide an object of analysing specific features of the marketing practice in the EU. Credit requirements: presentation of the seminar work, active participation in seminars and credit test.
Literature
  • KLAPALOVÁ, Alena. Marketing v Evropské unii (Marketing in the European Union). první. Brno: Masarykova univerzita v Brně, 2003, 111 pp. ISBN 80-210-3072-0. info
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2002, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2003, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2003/PHMAEU