KHPRVM Public Relations and Public Opinion

Faculty of Economics and Administration
Spring 2004
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Miroslav Foret, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Fri 5. 3. 12:50–16:15 P106
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Public Relations and Public Opinion (SDPU) The basic aim is introduction to the main principles and practical procedures of public relations as a part of company s marketing communication. The subject matter follows the lectures of Marketing. It draws from the principles and procedures of marketing communication. More emphasis is now placed upon practical applications of concrete tools. Approaches used abroad are confronted with the present situation and practice in our advertising agencies. Special attention is given to the question of practical application of the tools of public relations in students own organisations. The exam involves evaluation of active participation in classes and a seminar essay. Examination: oral, including the presentation of seminar essay.
Literature
  • FORET, Miroslav. Jak komunikovat se zákazníkem : co a jak chci sdělit, jakou cestou, příklady z českého prostředí. Vyd. 1. Praha: Computer Press, 2000, 200 s. ISBN 8072262929. info
  • NĚMEC, Petr. Public relations :praxe komunikace s veřejností. Vyd. 1. Praha: Management Press, 1996, 167 s. ISBN 80-85943-20-4. info
  • SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on the extent and intensity of the course: 4 hodiny.
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2004/KHPRVM