FI:PV123 Visual communication - Course Information
PV123 Elements of visual communication
Faculty of InformaticsSpring 2009
- Extent and Intensity
- 2/0. 2 credit(s) (plus extra credits for completion). Type of Completion: k (colloquium).
- Teacher(s)
- doc. Mgr. Vítězslav Švalbach (lecturer)
MgA. Jana Malíková (assistant) - Guaranteed by
- prof. Ing. Jiří Sochor, CSc.
Department of Visual Computing – Faculty of Informatics
Contact Person: doc. Mgr. Vítězslav Švalbach - Timetable
- Wed 14:00–15:50 D3
- Prerequisites
- Following studies – Script I, Typography I, Graphic Design I
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- there are 30 fields of study the course is directly associated with, display
- Course objectives
- In this course students learn the theory behind the graphic design and this course is prerequisite for the following courses Script I, Typography I, Graphic Design I.
- Syllabus
- Introduction - the subject of visual communication, graphic design.
- Writting systems (terminology), the influence of a tool, material, thinking and environment on the shape of a written sign
- History of script. Four phases of the development of a script, famous script writters and famous scripts throughout the history and present time.
- Classification of scripts: Czech, Europian, American.
- Choosing a script according to an assigment. Possible and impossible combination of different scripts.
- Kerning of characters and leading of a small letters. Rules to create a written unit.
- Typography as an confirmatory aid of communication. Legibility, proportion of an area , Golden section, standardized format, optical center. Symmetry and asymmetry. Contrast and rhythm.
- Levels of a letter size.
- The combination of four basic typographic elements: script, line, column. Division into logical and optical units.
- Tendencies in typography, history of typography. Significant personalities.
- Book and book edition; Development, terminology and anatomy.
- Graphic information systems. Piktogram, ideogram, media, rasters.
- Signs and logotype, rules of creation and classification; codification.
- Compact visual style. Image. Graphic manuals.
- Basics of polygraphy.
- Ornament.
- Literature
- MUZIKA, František. Krásné písmo ve vývoji latinky. I. vydání. Praha: Státní nakladatelství krásné literatury, hudby a umění, 1958, 657 stran. info
- MUZIKA, František. Krásné písmo ve vývoji latinky. I. vydání. Praha: Státní nakladatelství krásné literatury, hudby a umění, 1958, 656 stran. info
- HLAVSA, Oldřich. Typografická písma latinková. 2. dopl. a upr. vyd. Praha: Státní nakladatelství technické literatury, 1960, 494 s. URL info
- Typography :when who how, typographie : wann wer wie, typographie : quand qui comment. Edited by Friedrich Friedl. Köln: Könemann, 1998, 592 s. ISBN 3-89508-473-5. info
- VOIT, Petr. Encyklopedie knihy : starší knihtisk a příbuzné obory mezi polovinou 15. a počátkem 19. století. 1. vyd. Praha: Libri, 2006, 1350 s. ISBN 8072773127. info
- MOLLERUP, Per. Marks of excellence : the history and taxonomy of trademarks. London: Phaidon Press Limited, 1997, 240 s. ISBN 0714838381. info
- BANN, David. Polygrafická příručka. Translated by Petr Stříbrný. V Praze: Slovart, 2008, 224 s. ISBN 9788073910297. info
- JONES, Owen. The grammar of ornament. London: Dorling Kindersley Book, 2001, 504 s. ISBN 0-7513-1276-2. info
- Assessment methods
- The lecture. The colloquium (test).
- Language of instruction
- Czech
- Follow-Up Courses
- Further Comments
- The course is taught annually.
- Listed among pre-requisites of other courses
- PV066 Typography I
PV123&&SOUHLAS - PV078 Graphic Design I
PV123&&SOUHLAS - PV084 Type Design I
PV123&&SOUHLAS - VV033 Photography - Working with Light and Surface
(PV123||VV042||PV156)&&SOUHLAS
- PV066 Typography I
- Enrolment Statistics (Spring 2009, recent)
- Permalink: https://is.muni.cz/course/fi/spring2009/PV123