PV123 Introduction to Visual Communication

Faculty of Informatics
Spring 2014
Extent and Intensity
2/0. 2 credit(s) (plus extra credits for completion). Type of Completion: k (colloquium).
Teacher(s)
doc. Mgr.art. Helena Lukášová, ArtD. (lecturer)
Mgr. Lucia Mačková Tokárová (assistant)
Guaranteed by
doc. RNDr. Petr Matula, Ph.D.
Department of Visual Computing – Faculty of Informatics
Supplier department: Department of Visual Computing – Faculty of Informatics
Timetable
Mon 10:00–11:50 D3
Prerequisites
Prerequisite for: Script I, Typography I, Graphic Design I, Photography I ( prerequisite for Photography I is this course or Historical Changes of Photography)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 34 fields of study the course is directly associated with, display
Course objectives
In this course students learn the theory behind the graphic design and this course is prerequisite for the following courses Script I, Typography I, Graphic Design I. In the lectures is discussed semiotics, mimetic theory and eidetic reduction, rules of composition, basics of the information design etc.
Syllabus
  • Introduction - What is visual communication, representation, mimesis, eidetic reduction, problem of depiction of abstract concept.
  • Interpretation of the space - fropm reality to illusion. Creation of the meaning - semiotic theories - dualistic, triadic, connotation, dennotation, mythology.
  • Digital media. Idea as the final product and the new possibilities of its processing.
  • Photography and its message. The theory of communication as the universal foundation of the photography.
  • Type in context of its construction, creation and classification.
  • Work with type, Work with the fonts with the emphasis on the formal and conceptual point of view.
  • General problematics of the graphic design. What is graphic design, presentation of the examples of works of czech and worldwide famous graphic designers. Basic rules of graphic design.
  • Information design. Relation of the function and the form.
  • Legal protection of author's work and related legal issues.
  • How to be the graphioc designer and not to loose the mind. Broader view on the position of graphic designer, realion to a client. An idea and communication as the basis of succesful result.
Literature
  • MUZIKA, František. Krásné písmo ve vývoji latinky. I. vydání. Praha: Státní nakladatelství krásné literatury, hudby a umění, 1958, 657 stran. info
  • MUZIKA, František. Krásné písmo ve vývoji latinky. I. vydání. Praha: Státní nakladatelství krásné literatury, hudby a umění, 1958, 656 stran. info
  • HLAVSA, Oldřich. Typografická písma latinková. 2. dopl. a upr. vyd. Praha: Státní nakladatelství technické literatury, 1960, 494 s. URL info
  • Typography :when who how, typographie : wann wer wie, typographie : quand qui comment. Edited by Friedrich Friedl. Köln: Könemann, 1998, 592 s. ISBN 3-89508-473-5. info
  • VOIT, Petr. Encyklopedie knihy : starší knihtisk a příbuzné obory mezi polovinou 15. a počátkem 19. století. 1. vyd. Praha: Libri, 2006, 1350 s. ISBN 8072773127. info
  • MOLLERUP, Per. Marks of excellence : the history and taxonomy of trademarks. London: Phaidon Press Limited, 1997, 240 s. ISBN 0714838381. info
  • BANN, David. Polygrafická příručka. Translated by Petr Stříbrný. V Praze: Slovart, 2008, 224 s. ISBN 9788073910297. info
  • JONES, Owen. The grammar of ornament. London: Dorling Kindersley Book, 2001, 504 s. ISBN 0-7513-1276-2. info
Teaching methods
Lecture accompanied by slideshow (illustrations and photographs).
Assessment methods
The lecture. The colloquium (test).
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Spring 2014, recent)
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