FSpS:nk4742 M&M in Security Bodies - Course Information

nk4742 Management and Marketing in Security Bodies

Extent and Intensity

13/7/0. 5 credit(s). Type of Completion: zk (examination).
In-person direct teaching

Teacher(s)

Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
doc. PhDr. Bc. Zdenko Reguli, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Ing. Martin Vyroubal (seminar tutor)

Guaranteed by

doc. PhDr. Bc. Zdenko Reguli, Ph.D.
Department of Sport Performance and Exercise Testing – Faculty of Sports Studies
Supplier department: Department of Sport Performance and Exercise Testing – Faculty of Sports Studies

Prerequisites (in Czech)

BOZP_OK(bozp_po_stud) && BOZP_OK(bozp_po_stud_fsps)

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Applied Sports Education of Security Bodies (programme FSpS, N-ASEBS) (2)

Course objectives

The aim of the course is to acquaint students with the issues of marketing and its use in organizations typical of the security sector.

Learning outcomes

- define concepts of management and marketing
- Explain the essence of planning
- Describe basic types of organizational structures
- to enumerate and explain the essence of the basic styles of leadership
- Explain the functions and process of the control process
- Apply strategic analysis techniques
- to enumerate and explain the factors of the marketing environment
- Describe individual parts of the marketing mix
- Apply marketing mix elements in practice
- Understand the purchasing behavior of the consumer

Syllabus

• 1. Management and its development trends
• 2. Planning
• 3. Organization
• 4. Leadership
• 5. Check
• 6. Strategic management
• 7. Marketing - definition, development, types
• 8. Marketing environment
• 9. Targeted marketing
• 10. Purchasing behavior of the consumer
• 11. Marketing mix
• 12. Marketing research

Literature

• KOTLER, Philip and Kevin Lane KELLER. Marketing management. 15 global edition. Boston: Pearson, 2016, 714, 14. ISBN 9781292092621. info
• BLAŽEK, Ladislav. Management : organizování, rozhodování, ovlivňování. 2., rozš. vyd. Praha: Grada, 2014, 211 s. ISBN 9788024744292. URL info
• ZAMAZALOVÁ, M. Marketing. 2.vyd. Praha: C.H.Beck, 2010, 499 pp. ISBN 978-80-7400-115-4. info
• KOTLER, Philip. Moderní marketing : 4. evropské vydání. Translated by Jana Langerová - Vladimír Nový. 1. vyd. Praha: Grada, 2007, 1041 s. ISBN 9788024715452. info
• BĚLOHLÁVEK, František, Pavol KOŠŤAN and Oldřich ŠULEŘ. Management. 1. vyd. Olomouc: Rubico, 2001, 642 s. ISBN 8085839458. info
• DONNELLY, James H., James L. GIBSON and John M. IVANCEVICH. Management. Translated by Václav Dolanský - Josef Koubek. Vyd. 1. Praha: Grada, 1997, 821 s. ISBN 8071694223. info

Teaching methods

Teaching is conducted in the form of lectures and seminars.
In the seminars the current case studies will be dealt with, the discussion of the issue is expected.
The student will prepare and present a seminar paper.

Assessment methods

645/5000 The final exam is written.
Students will be admitted to the exam if they properly present and submit a seminar paper (ie 60% - 100%). The evaluation of the seminar paper and its presentation is a third of the final evaluation.

Rating:
A - 100% - 90%
B - 89% - 85%
C - 84% - 75%
D - 74% - 70%
E - 69% - 60%

If a student commits any disciplinary offense, this behavior will be deemed not to meet the conditions for terminating the subject. The lecturer enters the exam (assessment) in the IS with a mark "F" and the dean initiates disciplinary proceedings, resulting in the completion of studies.

Language of instruction

Czech

• Enrolment Statistics (spring 2025, recent)
  
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