bk1024 Basics of Economy Management and Marketing

Faculty of Sports Studies
Autumn 2009
Extent and Intensity
8/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Timetable of Seminar Groups
bk1024/eko_p: Fri 2. 10. 13:00–14:20 K113, Fri 23. 10. 11:00–13:00 K113, Fri 20. 11. 11:00–13:00 K113, O. Racek
Prerequisites (in Czech)
(! bk009 Introduction to Economics, Management and Marketing ) && ! NOW( bk009 Introduction to Economics, Management and Marketing )
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to:
- understand the economical way of thinking
-Get to know the most important terms and their practical use in field of economy
-Use a gained knowledge for underestading practical examples from the Czech and worldwide economics.
Syllabus
  • 1. History of economical way of thinking
  • 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, GDP
  • 3. The introduction to marketing – marketing mix
  • 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
Teaching methods
This course occures in form of lectures. High impact is put on self-studying and effort
Assessment methods
Succesfull passing of the final oral exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2010, Autumn 2010, Spring 2011, Autumn 2011, Spring 2012.
  • Enrolment Statistics (Autumn 2009, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2009/bk1024