bk1024 Principles of Economics, Management and Marketing

Faculty of Sports Studies
Spring 2012
Extent and Intensity
16/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable of Seminar Groups
bk1024/tren_pr: Fri 2. 3. 15:00–16:20 K204, Fri 23. 3. 18:00–20:00 B11/305, Fri 30. 3. 16:10–18:50 B11/236, Fri 20. 4. 14:10–16:10 C15/207, Fri 4. 5. 14:40–16:40 B11/311, O. Racek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 9 fields of study the course is directly associated with, display
Course objectives
At the end of this course students will be able to:
- understand the economical way of thinking
-Get to know the most important terms and their practical use in field of economy
-Use a gained knowledge for underestading practical examples from the Czech and worldwide economics.
Syllabus
  • 1. History of economical way of thinking
  • 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, GDP
  • 3. The introduction to marketing – marketing mix
  • 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
Teaching methods
This course occures in form of lectures. High impact is put on self-studying and effort
Assessment methods
Succesfull passing of the final exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2009, Spring 2010, Autumn 2010, Spring 2011, Autumn 2011.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2012/bk1024