FSpS:nk1089 Marketing - Course Information
nk1089 Marketing
Faculty of Sports StudiesAutumn 2010
- Extent and Intensity
- 8/8. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer) - Guaranteed by
- Ing. Dagmar Kudová, Ph.D.
- Timetable of Seminar Groups
- nk1089/asebs_cv: Fri 8. 10. 11:00–13:00 K205, Fri 12. 11. 10:10–12:10 K205, Fri 3. 12. 8:30–9:50 E34/203 - seminární místnost, O. Racek
nk1089/prednaska: Fri 24. 9. 14:00–16:00 K205, Fri 15. 10. 11:00–13:00 B11/206, Fri 12. 11. 8:40–10:00 K205, O. Racek - Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Applied Sport Education of Security Bodies (programme FSpS, N-TV)
- Management in Sport (programme FSpS, N-TV)
- Course objectives
- At the end of this course students will be able to:
-Explain the different ways of marketing management and marketing in general
-Describe the elements of marketing mix
-Underestand and explain management of marketing mix issues
-Identify key points in purchsing behavior of the end user from marketing view
-Apply gained knowledge from marketing research
-From the gained knowledge formulate a marketing plan - Syllabus
- 1. Marketing introduction
- 2. company environment (macroenvironment and microenvironment)
- 3. Concept of targeted marketing (segmentation, targeting, positioning)
- 4. Marketing mix
- 5. Purchasing behavior
- 6. Marketing research
- Literature
- FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2004, 166 pp. ISBN 80-210-3500-5. info
- KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
- Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
- Teaching methods
- The course occurs in forms of lectures and seminars
- Assessment methods
- Oral exam. Student needs to answer 3 questions. Only students who pass the reqirements below are allowed to apply for this exam:
90% attendance
Presentation of topic from sports marketing environment chosen during the occuring lectures
Handing in the term paper before the deadline. - Language of instruction
- Czech
- Further Comments
- Study Materials
- Enrolment Statistics (Autumn 2010, recent)
- Permalink: https://is.muni.cz/course/fsps/autumn2010/nk1089