nk1089 Marketing

Faculty of Sports Studies
Spring 2013
Extent and Intensity
7/7. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Division of Sport Management – Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 29. 3. 14:00–15:30 E34/203 - seminární místnost, Fri 5. 4. 14:00–15:30 E34/203 - seminární místnost, Fri 26. 4. 9:00–11:15 B11/305
  • Timetable of Seminar Groups:
nk1089/1: Fri 29. 3. 16:00–17:30 B11/305, Fri 19. 4. 11:30–13:00 B11/305, Fri 26. 4. 11:30–13:45 B11/311, O. Racek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to:
-Explain the different ways of marketing management and marketing in general
-Describe the elements of marketing mix
-Underestand and explain management of marketing mix issues
-Identify key points in purchsing behavior of the end user from marketing view
-Apply gained knowledge from marketing research
-From the gained knowledge formulate a marketing plan
Syllabus
  • 1. Marketing introduction
  • 2. company environment (macroenvironment and microenvironment)
  • 3. Concept of targeted marketing (segmentation, targeting, positioning)
  • 4. Marketing mix
  • 5. Purchasing behavior
  • 6. Marketing research
Literature
  • FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2004, 166 pp. ISBN 80-210-3500-5. info
  • KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
Teaching methods
The course occurs in forms of lectures and seminars
Assessment methods
Oral exam. Student needs to answer 3 questions. Only students who pass the reqirements below are allowed to apply for this exam:
90% attendance
Presentation of topic from sports marketing environment chosen during the occuring lectures
Handing in the term paper before the deadline.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2010, Spring 2012.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2013/nk1089