eb981 Marketing in English

Faculty of Sports Studies
Autumn 2011
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Dvořáková, Ph.D. (seminar tutor)
Ing. Dagmar Kudová, Ph.D. (seminar tutor)
Mgr. Martina Pluháčková (assistant)
Guaranteed by
Ing. Šárka Dvořáková, Ph.D.
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
At the end of the course students should be able to:
recognize basic terms of marketing create marketing plan for sports organisation
work with information on public realion
prepare base for PR action
understand,explain and creatte questionaries
Syllabus
  • 1. Marketing – basic terms - definition of marketing - main aims of marketing - marketing mix
  • 2. Product - contain of product politics
  • 3. Price - contain od price politics - how to create price price diferentation v 4. Place - contain of place politics
  • 4. Promotion - contain of promotion - communication mix - communication tools
Literature
  • DVOŘÁKOVÁ, Šárka. Marketing in Sport. Brno: Paido, 2004, 62 pp. ISBN 80-7315-096-4. info
Teaching methods
lectures, class discussion, team project
Assessment methods
written test
Language of instruction
English
Follow-Up Courses
The course is also listed under the following terms Autumn 2010, Spring 2011, Spring 2012.
  • Enrolment Statistics (Autumn 2011, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2011/eb981